marketing communications specialist Raleigh, NC
Job description
Why Choose Boon Edam?
Are you looking for a challenging career in a technology-driven industry? Boon Edam may be the entry to your future!
Boon Edam is a global market leader in entry solutions with offices across the world. Although we currently employ over 1400 people worldwide, we remain a family company at heart. We are proud that a large number of our people have been with us for over a decade. They have joined us at the start of their career and have developed themselves with us through our internal training and career development programs. We are characterized by our drive and dedication; drive to create the most premium entry solutions and dedication towards the company, our colleagues, and our customers. We take that extra step to make sure our clients are fully satisfied with our service and expect our staff to show the flexibility needed to achieve this.
Our Values Matter
At Boon Edam Inc., we strive to live and breathe every day by our core values. They provide a platform that enables us to serve our customers to the best of our ability, treat each other with kindness, work cohesively as a team, improve processes as well as ourselves... deliver the best overall experience in the industry... and having a little fun along the way.
What we offer
- Competitive compensation with bonus potential
- Medical, Dental & Vision plans
- 100% company paid medical premiums for you and your family
- Life Insurance
- 401k with company match
- Generous PTO & Paid holidays
- Maternity & Paternity Leave
- Short- and Long-term disability
- Employee assistance programs
- & More
Where are we located?
Boon Edam Inc. is located in Raleigh, NC in the beautiful downtown Smoky Hollow building. Check out what Smoky Hollow has to offer here: Smoky Hollow (smokyhollowraleigh.com)
About The Opportunity
We are seeking a Marketing Specialist to be responsible for managing new leads, coordinating targeted national and international networking events and trade shows related to Vertical “Enterprise-level” account development and helping to support the sales and marketing activities related to growing this business.
How will you help our impact?
- Manage multiple activities simultaneously and without much oversight
- Possess a strong technical acumen to understand our equipment and facilitate assembly and/or troubleshooting at an event
- Communicate effectively and confidently with customers and strategic partners
- Assist in maintaining C4C database and Smartsheet forms (data entry/updating/importing leads/converting leads) as needed
- Manage HubSpot workflows and editing/distribution of drip email campaigns and newsletters
- Manage sponsored email blasts for vertical market publications
- Use lead generation tools and analytics to closely monitor and review campaign effectiveness for continued improvement and optimization
- Support day-to-day planning and execution of email marketing and online advertising
- Manage tradeshow logistics, and equipment setup and dismantling, independently, while assisting Director of Marketing with show promotions and sponsorships
- Coordinate packing and shipping of event materials with the Shipping Manager
- Assist with updating sales brochures, using tools such as Canva, PowerPoint, Photoshop, and Adobe InDesign
- Manage distribution of electronic assets (brochures, videos, photos, premium content) on SharePoint and Big Tin Can
- Responsible for fulfilling direct mail campaigns (post trade show or independent campaigns)
- Monitor inventory of brochures and order as needed
- Fulfill literature/brochure requests in a timely manner
- Translate English marketing and sales promotional and public relations materials into Spanish, as well as review longer translated works
- Update copy, photos, and collateral on English and Spanish websites
- Other duties with similar skill level as requested by Director of Marketing
Who do you need to be?
- Have strong organizational skills and ability to work well in a fast-paced, collaborative environment all while meeting deadlines.
- Ability to network and energetically and effectively participate in customer interactions, trade shows, small and large business gatherings, meetings and outings
- Knowledge of a customer relationship management (CRM) tool.
- Spanish language skills, a plus but not required
- Process technical, hands-on skills
- Experience with large event planning, including networking events, trade shows, webinars, is critical
- Must be able to lift to 30 lbs.
- Travel required approximately 15% of the time
Experience Needed
- Associate degree or 5 years marketing experience
- Microsoft Office skills with strength in Microsoft Word, Outlook, Excel and PowerPoint.
- Working knowledge of a marketing automation tool (HubSpot) and Adobe Creative Cloud (InDesign, Illustrator, Photoshop, etc.)
As an EEO/Affirmative Action Employer, all qualified applicants will receive
consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran, or disability status.
