Job description
London, United Kingdom
Role Description
Contract type:
Full-timeJob posted:
17 April 2023Function:
MarketingFirst, a bit about us.
Recognized as a Great Place to Work, ITRS Group is a leading provider of enterprise observability and monitoring solutions. Our innovative technology supports mission-critical systems for customers ranging from gaming to universities to some of the largest investment banks in the world.
Our headquarters are in Shoreditch with offices in other UK and global locations from the Netherlands to Singapore, NYC, and Florida.
We have a great culture centered around our values. We enjoy working hard and spending time together, forging a strong sense of camaraderie more akin to a family than a business.
About the role:
This role based in Shoreditch, London’s Silicon Valley, and is an excellent opportunity to join a dynamic team, working closely with colleagues from across the globe. Reporting to the Global Marketing Manager, you'll work with marketing and sales colleagues and external agencies to execute multi-channel marketing campaigns. You'll play a central role in developing a world-class global B2B technology marketing team, working with the best tools, practices, and technology.
What you can offer us.
- Experience in developing and executing multi-channel account-based marketing campaigns.
- Experience using a mixture of marketing channels to drive and accelerate pipeline growth, build brand awareness, and improve customer experience/retention.
- The ability to work independently and drive your workload.
- Excellent organization, project management and administrative skills, able to manage multiple projects and prioritize work.
- A problem-solving approach - positive, flexible, and solution-orientated.
- A propensity to be results-driven, able to analyse and respond to opportunities and challenges and implement tactics and projects to deliver outstanding outcomes.
The type of work you'll be doing:
- Contributing to and implementing a marketing strategy to drive brand awareness, engagement, and conversion for commercial marketing campaigns.
- Support the Global Marketing Manager in building and executing Account Based Marketing campaigns and tactics to drive pipeline from key accounts.
- Measure and analyze campaign performance and proactively recommend where opportunities for further optimization and growth exist.
- Working with the digital marketing team to align email activity (in Pardot) and paid digital activity (social, programmatic display, search, content syndication) with Commercial marketing campaigns.
- Working with the Content Manager to create marketing content across various formats to support campaigns, including web, video, and print.
- Manage marketing events, including trade shows, webinars, and networking events.
- Working with the product team on new launches.
A person in this role would benefit from the following:
- 2+ years in a high-performing B2B marketing environment (preferably SaaS / software related) with a foundation in digital campaign execution and demand generation.
- A track record of executing effective, campaigns that drive targeted B2B MQL's
- Experience with account-based marketing and associated tools, management, and execution.
- You thrive in a fast-paced environment with ambitious targets.
- Confident working with senior stakeholders
- Outstanding communicator and creative thinker
What we can offer you:
Our culture thrives by keeping our people engaged through regular social events, office socials on Thursdays, organized activities (like rounders in the park), and offsites.
While we have a fantastic office in the City of London, where we like to meet in person, our hybrid working model allows you to work from home.
We offer a very competitive package with 25 days' holiday plus three additional days' leave for volunteering days.
In addition, we offer:
- Health insurance for you and your dependents
- Employee assistance programme
- Dental health cover
- Pension
ITRS is an Equal Opportunity employer and Inclusion is part of our everyday life. We celebrate diversity and pride ourselves on providing an environment where all employees can be their authentic selves and have a voice, allowing everyone to contribute equally. We remain committed to advocating inclusion, diversity, and equality into our ITRS family as we grow and enrich our business.
We welcome applications from everyone in the community as we recognise that a diverse workforce is a stronger workforce.