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Who we are

Zinc builds automated reference and background checking tools for forward-thinking companies that really care about candidate experience. Founded in 2017, Zinc has a unique approach to background checking, that's redefining industry standards. Zinc’s emerging as the market leader taking an old fashioned space by storm. Our founding team have spent years in recruitment, talent, and HRTech. We saw a field plagued with inefficiency, prejudice and a lack of transparency. Read more here: www.zincwork.com/mission

We believe in transparency for candidates and true respect for privacy in background checking. A process enabling candidates to own their data, and companies to seamlessly meet their needs. We're proud to be helping some of the most iconic employer brands hire: zincwork.com/customersZinc Work life

We're a culture first company, and enjoy an active calendar of both company and team organised events! Making the most of our London location, we meet-up in office twice a week. We have regular company socials which usually involve dinner, an activity (darts, shuffleboard, bowling, etc) and drinks. We have a team bouldering club , a poker club ️, a slow cooker society , running club (aka Zinc Zoomers!) and regular board games!
The big event in the Zinc calendar for team bonding is our annual retreat ✈️: in 2022 we went to Tuscany, Italy and for 2023 we're off to Bergerac in France
Life at Zinc is: Focused, Empowered and Trusted.

Requirements

We're looking for

We're searching for a strategic and team oriented interim Head of Marketing to join Zinc, taking charge of planning, strategizing, and overseeing all marketing initiatives. This position offers an exciting opportunity to contribute to our scaling journey post Series A funding and as the driving force behind the marketing strategy, you will play a pivotal role in shaping our brand's success. Your leadership and management skills will be essential in guiding and mentoring a talented team, while your ability to think strategically and maintain meticulous attention to detail will ensure the successful execution of multiple projects simultaneously.

Reporting and analysis will be crucial components of your role, allowing you to effectively track progress, measure results, and provide valuable insights to the broader team. Furthermore, your proven leadership abilities will empower you to steer our marketing team towards achieving ambitious targets, leveraging your entrepreneurial mindset to drive growth and innovation.

Your day-to-day

• Plan, implement and manage the marketing strategy and leading the development of all marketing plans
• Set marketing goals and objectives and use data and reports to make evidence-based decisions
• During the onboarding phase, you’ll immerse yourself in the HRTech sector to deeply understand our buyer: the HR and Talent professiona.
• Own and efficiently scale the marketing budget, allocating spending and optimising a blend of channels to hit growth targets efficiently, while thinking long term and being resourceful
• Further our growth strategy through our current channels whilst evaluating other sales/distribution channels
• Design, plan and execute effective marketing campaigns
• Implement marketing data analytics and ROI analysis for campaigns and channels, defining CAC and LTV, while executing robust optimisation and A/B testing programs.
• Reviewing and reporting on all areas of the marketing strategy and its implementation
• You will lead and mentor a team of 4 marketers working across a broad set of functions including content marketing, event marketing, social, email and paid. You will consistently evaluate new ways to increase efficiency and coach the team
• Be a leader across the organisation, you’ll represent the marketing voice within the organisation, bringing your insights to cross-functional stakeholders.
• Collaborating with Tech, Sales, Partnerships and Account Management, Customer success and Ops closely to uncover insights and sharing strategies, progress, results, learnings, and relevant market trends, with the broader team.
• Conducting strategic marketing analysis that will help guide marketing messages
• Consistently identifying new or expanded marketing opportunities and strategising the implementation of plans.
• Define, measure and report the performance of all paid marketing channels/campaigns and assess against ROI and KPI goals including lead generation and sales demo bookings.
• Drive the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences.
• You will promote the company as an innovator to the press and public and oversee outbound customer-facing communications across our website, blog, and social channels.
• Deepen relationships with key partners. You will nurture existing relationships with key partners, aligning on mutual goals and driving adoption through a variety of co-marketing efforts.
• Manage prospect segmentation strategy and develop smart attribution modeling, ensuring we reach the right audience with the right message, at the right place and time.
  

Requirements

Your DNA

• B2B SaaS company experience
• Big picture thinker. Ability to step back and look at growth at the company as it expands far past just acquisition and performance marketing.
• Experimental. We are looking for non-traditional thinkers, tinkerers, testers, and artists
• Collaborative. This position will work across all departments, specifically partnerships, sales, and product.
• Forward Thinking. You don’t only rely on what worked in the past, you prefer to see around corners and plan for the future.
• You’re someone with meticulous attention to detail
• You’ve got experience working in a fast-paced start-up/scale-up environment and know the ropes
• You are a self-starter, organized and self-motivated with the ability to define goals and prioritize your work
• Excellent organizational and time management skills
• Strong analytical skills. You are comfortable with data and analytics, and you can clearly communicate your results and ideas
• Strong communication is a given, you’re confident with presenting and effectively interacting with all levels of the organisation

Nice to Haves

• Experience in an HR tech company
• Been a part of Series A+ scaling journey
  

Benefits

Package

We want to be transparent about our salary range and so use banding to help you understand where you would sit in the range. We will let you know after the screening call what banding you are tracking for so that there are no surprises.

Band 1: Fulfiills the majority of the must haves and has the potential to grow into the rest, we will always look to support raw talent overy years of experience. The part of the role that this person might not have direct expereince of managing is team leadership and experience managing a signfigicant budget

Band 2: Fulfiills the majority of the must haves and has the potential to grow into the rest, we will always look to support raw talent overy years of experience. The part of the role that this person might not have direct experience managing a signfigicant budget

Band 3: Has expereince of all parts of the role specifically experience scaling a B2B SaaS company from Series A to Series B. Is comfortable managing a significant budget and is extremely comfortable communicating team performance through data. Finally this person would have coached and lead a succesful marketing team of more than 3 people.

We currently see this role being a 12 month FTC (5 days) but are open to a conversation around it being a contract position or fewer days.

What we offer

Zinc offers a chance to work on a product that brings a fresh perspective on data ownership in hiring

• Hybrid working (2 days per week in London)
• Regular team socials
• 24 days holiday + your birthday off (+ bank holidays)
• Access to MoreHappi - unlimited free coaching for your work and personal goals!
• Enhanced Maternity, Paternity, & Adoption Leave
• Apple laptop and latest tech gear for your home workstation
• £1200 annual benefits allowance
• Early finish Fridays
• A high level of autonomy