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marketing London, England

Workday

Full Time London, England 69000 - 34000 GBP ANNUAL Today

Job description

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

At Workday, we help the world’s largest organizations adapt to what’s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we’re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.
The Media Center of Excellence team at Workday leads paid media planning and investments across global markets targeted toward C-level decision makers. Our team collaborates closely with internal business leads and external agency partners to drive awareness and leads responsibly. We are a group of cross-channel specialists, committed to a balance of discipline and innovation to drive growth for the company.

About the Role

Workday is seeking a Media Marketing Manager on the Media Center of Excellence team to help manage integrated performance media programs across EMEA. We are looking for an experienced and strategic media professional who has a thirst for business and thrives on data to drive continued performance improvements to paid media investments.

This role offers great growth potential, above and beyond the business driving programs, to include strategic contributions as the team grows its value offering across marketing as a whole.

Responsibilities include:

Work closely with marketing teams to develop end-to-end lead generation marketing programs
Set strategic media guidance for paid media to support marketing programs
Collaborate with and direct media agency for the planning, implementation, trafficking and reporting of paid performance media
Collaborate with cross-channel Media CoE SME members to ensure best practices and opportunity use of channels
Steward paid media activities to ensure investment align to strategy and deliver on KPIs, Media budget maintenance
Portfolio management, connecting individual campaign efforts to the larger customer journey

About You

Basic Qualifications

3+ years national media planning/buying experience, with a high focus to digital, performance based media (i.e. paid social, programmatic, content syndication)
Experience driving demand generation programs. Agency experience and/or B2B is a plus!
Expertise in digital ad trafficking process with general knowledge regarding audience segmentation tool and strategy.
Ability to review digital campaign performance data and output a clear informative story
Proactive mindset that enjoys working with a team
Experience working with DCM, Adobe Analytics, Tableau, media attribution models and complex dashboards

Other Qualifications

Experience working across international markets
Strong verbal and written communications skills; attention to detail and ability to refine communications to simplify and showcase often complex issues
Proven track record to effectively execute integrated marketing programs on both a strategic and tactical level
Strong problem solving, priority setting, facilitation, multi-tasking, and collaboration skills
Ability to work independently, lead project related budgets, and thrive in a fast-paced, dynamic environment
Ability to and track, monitor and analyze campaign performance, overall spend and make data-driven decisions
Strong interpersonal skills and capable of building positive relationships across multiple teams and time zones

Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!

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