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Marketing Assistant Director

Department: Marketing

Reports to: Marketing Director

Status: Exempt

Wonders of Wildlife located in Springfield, MO is looking for an experienced and versatile Marketing Assistant Director to join our team! This position will implement departmental marketing plans and strategies on behalf of The Johnny Morris Foundation and its corresponding conservation attractions. This position will drive marketing projects, earned revenue strategies, and further protect, promote, and enhance the brands of Dogwood Canyon Nature Park and Wonders of Wildlife National Museum & Aquarium.

Essential Functions:

• Establish and uphold brand identity and brand standards
• Responsible for managing Foundation advertising, direct marketing, online/web marketing, and promotions
• Work with Public Relations Manager to ensure all outgoing information and messaging is accurate and in accordance with the brand standards of Dogwood Canyon and Wonders of Wildlife. Responsible for tracking and analyzing campaign results
• Oversee the production of marketing and property collateral materials in accordance with brand standards
• Work with Departmental Director to ensure accurate budget management for advertising and promotions are maintained
• Actively discover new ways to promote and cross-promote Top of the Rock, Big Cedar Golf, and the Bass Pro Shops Outdoor Shooting Academy to maximize exposure and revenue
• Provide superior service to our customers (both internal and external), while upholding service standards
• Responsible for tracking and analyzing relevant metrics and data and providing regular reports to Department Director and Sr. Leadership.
• Must possess a sense of urgency and be solutions-oriented and/or approach challenges with a problem-solving mindset
• Travel to other properties as needed
• Other duties as assigned

We offer the following benefits by joining our team:

About Us:
Johnny Morris' Wonders of Wildlife National Museum and Aquarium is the largest, most-immersive fish and wildlife attraction in the world. The facility consists of a 1.5-million-gallon Aquarium Adventure showcasing 35,000 live fish, mammals, reptiles, amphibians and birds, and immersive Wildlife Galleries sharing the story of America's most significant conservationists throughout history and today. Created by noted conservationist and Bass Pro Shops founder Johnny Morris, the 350,000-square-foot experience celebrates people who hunt, fish, and act as stewards of the land and water. Located next to Bass Pro Shops National Headquarters in Springfield, Missouri, the campus is a centerpiece of America's Conservation Capital in Missouri's Ozark Mountains. WOW has been voted "Best New Attraction" in 2017 and "America's Best Aquarium" for a record-breaking four times by the readers of USA TODAY and received its AZA accreditation in 2022. For more information, visit www.wondersofwildlife.org.