marketing Solihull, England
Job description
Company Profile
Established in the UK since 1986, Wattrus Group Limited is a contract supplier to the interior design and fit out industry.
The company is one of the country’s most successful contract curtain and soft furnishings manufacturers, contract floorcoverings suppliers and installers, and commercial interior fit out and finish contractors.
Two divisions of the business operate within the hotel, hospitality, residential and new build sectors, working throughout the UK and overseas, whilst the fit out and finish element services many blue chip companies based around the UK.
Our mission is built on “Exceeding expectations in quality, value and service… every time!”
The time has come to build our Marketing Department and the opportunity for you to be part of the launch and the development of a new e-commerce brand launch and this is where we need you! Whilst you will be the marketing department for the time being, this is a unique opportunity with growth in mind and the potential to develop a brand and thus develop a team.
As our marketing expert we will require two things; a strategist to collaborate with our existing external marketing partner, to brief marketing plans to the Senior Management Team and someone 'hands on' to deliver the marketing service. If you can flex between these, then we want to hear from you!
Why join The Wattrus Group?
- We are an established & growing SME business with a welcoming family feel culture
- Pension scheme
- Employee Recognition Awards Scheme
- Free on-site parking
- Staff Discount
Main duties and responsibilities:
- Work with the Senior Management Team and our external to understand and define short, mid,
- and long-term marketing priorities.
- Own the creation and delivery of the marketing strategy
- Own the design and execution of multi-channel marketing campaigns and activities to support key growth areas.
- Lead on the design and creation of high-quality sales collateral, including writing and proof-reading
- Management of digital strategy including website maintenance, SEO, PPC, and online chat.
- Management of the social media strategy with a focus on continuous growth & improved engagement across channels.
- Organising and attending events such as conferences and exhibitions (B2B)
- Create new ideas and solutions to produce visually cohesive messages for marketing campaigns and activities over a range of media with lead generation being a key objective.
- Evaluate and monitor the impact of all marketing campaigns to maximise return on investment.
- Develop, manage, and maximise supplier relationships such as printers and agencies to ensure delivery of brand objectives and campaign plans.
- Assist with the delivery of internal communication channels/tools to ensure all colleagues are informed of business news, issues, changes, and direction.
- Manage a defined marketing budget with regular reporting highlighting return on investment.
- Manage each brand (B2B and B2C) and ensure clarity and consistency in message and tone of voice.
- To carry out other reasonable duties as required.
Essential Qualities and Skills
- Similar experience/background in marketing.
- Analysing performance and campaign/channel effectiveness.
- Knowledge and experience of marketing tools such as Website, email marketing platforms, Creative Cloud, Photoshop, InDesign, and Illustrator.
- Development and implementation of successful customer marketing campaigns.
- Copywriting and sales asset creation (web, brochures, pitch decks etc
Desirable Qualities and Skills
- Relevant marketing qualification.
- Experience in upselling and cross-selling.
Person Specification
- Strong written and verbal communication skills.
- Excellent planning and organisational skills and an ability to work independently and use own initiative.
- A meticulous attention to detail.
- Ability to work in a fast-paced environment.
- Creativity, dynamism, accountability, inquisitive, resourceful and solutions orientated.
- Ability to lead, influence and motivate a team.
- Self-motivated with a drive and passion to achieve results.
Website
Our website can be viewed at www.wattrus.com
Data Compliance
For more information on how we collect your data, how we process your data, how we share your data and how we protect your data during the recruitment process please contact us.
We are an Equal Opportunities Employer
No Agencies please
Job Types: Full-time, Permanent
Salary: £35,000.00-£38,000.00 per year
Benefits:
- Employee discount
- Free parking
- On-site parking
Schedule:
- Day shift
- Flexitime
- Monday to Friday
Ability to commute/relocate:
- Solihull: reliably commute or plan to relocate before starting work (required)
Education:
- A-Level or equivalent (preferred)
Experience:
- Digital marketing: 1 year (preferred)
- Similar marketing: 1 year (preferred)
- Using email marketing platforms: 1 year (preferred)
- Adobe InDesign or Illustrator: 1 year (preferred)
Work Location: Hybrid remote in Solihull
Application deadline: 18/08/2023
Expected start date: 01/09/2023
