marketing Bicester, England
Job description
The Head of Marketing will collaborate across departments to implement strategies to increase our brand position and support our retention and revenue generation. With a team of Marketing Executives, you should be a natural coach with the ability to inspire and motivate whilst delivering exceptional results. The role has a current focus on three key areas: Brand, Communication and Culture.
Brand - You will be the custodian of the Valda Energy brand, both internally within the business but also within the competitive marketplace. Working with our sales team, marketing is responsible for delivering our products and services under the recognised brand and building our image throughout the market. As the customer champion, you will proactively eliminate potential problems and recognise customer journey improvements required to enhance their overall experience.
Communication - Working closely with HR and the Senior Leadership Team, you will devise a communication plan which sets the tone of voice throughout the entire organisation. You will lead on the creation of high-quality content and messages that will connect with our customers and employees.
Culture – We recognise the value of our positive culture and how it contributes to our success. We promote an inclusive and supportive environment where employees are encouraged to bring fresh and innovative thinking to work. You will play a vital role in developing our DNA and ensure brand values live through in everything we do at Valda.
How you will contribute.
· Develop and implement marketing strategies, concepts, and promotional programmes.
· Ensure brand strategy and all marketing activity fully reflects the Valda Energy image and applies to current and relevant stakeholder insights.
· Champion the customer by influencing key stakeholders across the business with creative recommendations to optimise product and service.
· Through a customer success philosophy, develop structured understanding with defined action plans based on real time data analysis.
· Provide additional value to customers such as building incentives for loyalty and referrals.
· Own the user experience for all customer facing platforms including the website and customer portal.
· Be the expert on our brand identity, the competition and landscape to identify new opportunities.
· Working in collaboration with the sales teams, support the building of effective partnerships with third parties to champion our products and service.
· Coaching and managing the marketing department, ensuring individuals are enabled to reach their full potential.
· Help us consistently share our story to our employees by developing and delivering our internal communications strategy.
· Partner with HR to develop strategies and design programmes to improve and foster employee engagement.
· Manage and collaborate with external agencies on the development of materials across social, digital and PR initiatives within budget.
· Review and report on marketing success including KPIs and ROI on campaigns and make continuous recommendations and improvements.
· Provide departments across Valda Energy with innovative collateral and content.
· Act as a communications consultant providing advice, guidance, and best practice.
Job Types: Full-time, Permanent
Salary: Up to £65,000.00 per year
Benefits:
- Company pension
- On-site parking
Schedule:
- Monday to Friday
Supplemental pay types:
- Bonus scheme
Ability to commute/relocate:
- Bicester, OX26 6HR: reliably commute or plan to relocate before starting work (required)
Experience:
- Marketing: 3 years (required)
Work Location: In person
