marketing London, England
Job description
UNLEASH.ai is the go-to place on HR and breakthrough technologies that shape the Future of Work and the Market Economy. UNLEASH is the essential source of news, analysis and market trends that inspire and empower organizational leaders worldwide. Headquartered in London, UK, with operations across Europe and the United States.
UNLEASH AMERICA (LAS VEGAS) - The International Festival of HR is the fastest growing HR event in the World. UNLEASH America is where the world's HR Leaders come to do business and discover inspirational stories that change the way organizations think about HR and innovation.Ultimately, we provide a platform to share ideas that work, network, and do business.
OUR MISSION
Be the world’s #1 destination and marketplace for human resources.
OUR PURPOSE
Repurpose Mankind in the Age of Machines.
We are looking for an experienced Event Marketing Manager to attract and grow our global HR audience, secure reach into new prospects, and drive commercial value of the overall conference and tradeshow. This role requires a tech-savvy professional with excellent analytical skills, project management capabilities, and a solid understanding of digital event marketing.
Responsibilities:
- Own the marketing management of UNLEASH America, from strategy to execution.
- Identify target audience prospects and secure reach.
- Develop and manage marketing schedules and content across all channels.
- Drive customer engagement and conversion through insightful data analysis and customer journey mapping.
- Streamline processes, foster innovation and disruption, and ensure marketing excellence that is nothing short of world class.
- Core member of our US team and collaborate with our GTM and Content teams for ongoing improvement and growth of the festitval.
- Create integrated event plans, including pre-event marketing, show floor presence, and post-event follow-up.
- Proven knowledge of the tech industry and large-scale events.
- Minimum 3+ years' experience of marketing large scale conferences and exhibitions (US market expertise an advantage). Demonstrable experience of building and or growing an international conference & exhibition.
- Excellent communication and collaboration skills.
- 3+ years’ experience in successful lead generation and database management.
- Strong problem-solving skills and the ability to make effective decisions.
- Data analytical skills: ability to review data, draw conclusions, and make actionable plans.
- Campaign Management experience, including marketing automation/nurture flows.
- Expert knowledge of cutting-edge marketing tech: marketing automation and data analytics platforms, CRM and project management software, event mobile apps, etc.
Additional Information
To apply, please submit your resume and a brief cover letter explaining why you would be a great fit for this role.
Please note: Only successful candidates will be contacted.
What we offer in return:
- ️ Private Medical Insurance.
- Unlimited Holidays.
- Up to 3 volunteer days annually to help give back to society whilst working on issues you feel passionate about.
- Access to the greatest influencers and pioneers on the Future of Work.
- Paid Sick Leave.
- Compassionate Leave — up to 10 days' time off if you lose a loved one.
- 6 Months Enhanced Maternity Pay.
- Employee Referral Scheme.
- Long Service Award.
- A great opportunity to gain relevant experience and inspiring challenges in an international environment.
- ️ Life Assurance Scheme (x4 Salary).
Diversity, Equity, Inclusion and Belonging
At Unleash, we're committed to cultivating an environment that promotes diversity, equity, inclusion and belonging. We are a global community, and we believe our unique qualities should be celebrated as they are critical to our innovation. It's essential to us that you bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, caring responsibilities, neurodiversity, or otherwise. Inclusion isn't just an initiative at Unleash.
