Job description
Unibail-Rodamco-Westfield is the premier global developer and operator of Flagship destinations, with a portfolio valued at €55.0 Bn as at June 30, 2022, of which 87% in retail, 6% in offices, 5% in convention & exhibition venues and 2% in services. Currently, we own and operate 82 shopping centres, including 53 flagships in the most dynamic cities in Europe and the United States. The Group is present in 2 continents and in 12 countries. We have a development pipeline of €3.3 Bn as at June 30, 2022. With the support of our 2,700 professionals and an unparalleled track-record and know-how, we are ideally positioned to generate superior value and develop world-class projects.
We distinguish ourselves by our Better Places 2030 agenda, that sets our ambition to create better places that respect the highest environmental standards and contribute to better cities.
Key Objective:
To work closely with the Head Office Marketing team to develop the centre marketing plan for the Westfield London Shopping Centre, which you will then execute alongside the Centre Marketing teams, actively contributing to driving the centre’s turnover and profit growth.
Main Duties & Responsibilities:
- Work with the Head of Marketing Operations to develop and execute the centre marketing plan for Westfield London on an annual basis, aligned to national category plans.
- Work with the Senior Strategic Research Manager to use relevant customer insights to drive the future shopper experience.
- Assist the Head of Marketing Operations in communicating the asset performance and strategies to key stakeholder.
- Participate with asset team members in order to resolve specific marketing issues and communicate plans and results effectively.
- Effectively manage and report on the operational marketing budget to ensure that annual budgets are agreed to.
- Work with the Finance team to reconcile monthly marketing budgets and reporting.
- Critically evaluate and provide a review of all in-centre marketing campaigns, measuring success and quality and sharing results with key stakeholders.
- Seek opportunities to test marketing activities and mediums and share across the two centres.
- Work with Retail Relations and Rise teams to understand individual retailer and brand needs/plans to build and leverage opportunities.
- Lead the execution of marketing campaigns for the centre’s carpark and services.
- Develop a superior understanding of the Westfield London shopper (consumer) and communicate impact of this internally within asset team.
- Manage asset team requests whilst still maintaining adequate resourcing for marketing priorities.
- Review and interpret local and global competitor activities and behaviour (consumer trends) and work through implications at a local centre level.
Experience, Knowledge & Qualifications:
- Significant experience in a retail, shopping centre or FMCG environment.
- Ability to operate strongly at an executional level.
- Commercially aware and up to date with Retail industry news.
- Highly motivated team player, committed to the company culture.
- Operationally excellent and driven to deliver results.
Values & behaviours:
Our values make us who we are. They are reflected in very concrete, day-to-day actions: how we work together, how we interact with each other, how we deliver together. Our values are the foundation of how we succeed together today, and how we will succeed together tomorrow.
TOGETHER AT URW
- EXCELLENCE – We deliver positive and sustainable impact
- TEAMWORK – We unite diverse talent to succeed
- ETHICS – We build on trust and transparency
- BOLDNESS – We operate with an ambitious vision
- PASSION – We love what we can achieve together
- OWNERSHIP – We are action-oriented and accountable
Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience and skills. We stand against racism, discrimination, and bias of any kind. We believe that diversity is vital to the success of our business and we are committed to creating an environment of belonging. We welcome, embrace and make the most of people’s individual differences, including race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.
Happy to talk Flex
We embrace a hybrid working model where we work 3 days a week in the office and 2 days from home, and are happy to consider applications from candidates who need some form of flexible working, so please ask us for more details.
Unibail-Rodamco-Westfield
www.urw.com
Paris, France
Jean-Marie Tritant
Unknown / Non-Applicable
1001 to 5000 Employees
Company - Public
Real Estate
2018