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• Manage TUNE's marketing database and marketing automation toolset
• Ensure that demand generation and lead campaigns are properly set up and tagged
• Track key marketing metrics related to traffic, spend, trials, funnel throughput, and marketing influence using Marketo and Salesforce

• Drive and optimize the customer marketing program, including responsibility for creating and sending all email communication (i.e. customer newsletters, product releases, and sales enablement materials) using Marketo
• Define and develop the full-funnel lead and customer nurture strategy, including program build and email content creation in marketing automation platform
• Optimize new content/emails as needed, leveraging A/B testing and reporting on results, segmented by audience and exclusions
• Oversee email deliverability and subscription management. Ensure TUNE’s compliance with GDPR & CAN-SPAM. Utilize tools like Email on Acid to test the deliverability of all communication

• Manage the website roadmap, partnering closely with web development resources, marketing leaders and sales to develop the most impactful inbound marketing funnel, including ownership of website chat playbooks
• Develop and execute a conversion optimization strategy with the goal of creating revenue lift through the use of web optimization tools, such as Google Analytics, Search Console, Tag Manager
• Own the website conversion metrics, making recommendations and implementing web projects based on those recommendations
• Collaborate with the content team to develop, build and execute the SEO strategy for marketing web properties

• Work closely with the VP of Marketing to conceptualize and launch campaigns across multiple paid digital channels, including social, SEM (with agency support), retargeting, content syndication and webinars
• Build out full campaign deliverables and structure, including landing pages, smart campaign logic, tracking and reporting on results
• Coordinate with content and creative team to create assets for campaigns
• Spearhead TUNE’s event and tradeshow strategy, including but not limited to: pre and post show communication and setup, internal training and prep for sales team, and driving marketing influenced pipeline through supporting the sales team

• 4-6 years of relevant experience in B2B marketing, previous experience at a SaaS company a plus
• Well-rounded marketing background, familiar with email, web, and paid marketing
• Extensive experience using Salesforce, Wordpress, Google Analytics, Google Ads required
• Extensive experience with a marketing automation platform required. Marketo preferred, but Hubspot or Pardot accepted
• Experience with paid platforms: SEM, Retargeting, Paid Social
• Demonstrated capacity for original thinking and a proactive mindset
• Strong attention to detail with experience leading projects with multiple stakeholders
• Ability to wear both strategic and tactical hats
• Strong understanding of the marketing and sales funnels and how they interact
• Excellent writer and communicator with the ability to align that communication with the larger company tone

TuneExemptThe estimated base salary range for this role in the United States is $70,000.00 - $105,000.00 per year. For compliance with local legislation, and to provide greater transparency to applicants, we share salary ranges on all job postings regardless of the desired hiring location or whether the position is remote. The posted range is an estimate and reflects many factors which are subject to change. Final offer amounts may vary from the amounts listed above, based upon geographic location, candidate experience and expertise, and other relevant factors.This role will also be eligible for participation in a Company profit sharing bonus plan. Sales positions may be eligible to participate in the business commission plan. Plan details will be provided to you upon hire.Full time employees will also be eligible for enrollment in a wide range of choices of benefits , including medical, dental, vision, basic life insurance, short/long term disability, 401(k) participation (with company match).The Company provides a minimum of 10 days of vacation for new employees , sick time based on state requirements, 8 Company-paid holidays and 2 personal holidays per year.We recognize the value and importance of diversity and inclusion in our communities and in the workplace. We celebrate diversity and one of our goals as an employer is to create an inclusive work environment for all employees. We are an equal opportunity employer and do not discriminate against any employee or applicant because of race, religion, sex, sexual orientation including gender identity or expression, pregnancy, national origin, age, marital status, veteran status, disability status, or any other category or characteristic protected by law.Applicants with disabilities who would like to require a reasonable accommodation related to any part of the application process may contact us at [email protected].NOTE: If an applicant is selected to receive a conditional offer of employment, and in accordance with applicable law, a criminal background check may be conducted before the offer becomes final and employment begins. Pursuant to the San Francisco Fair Chance Ordinance, and other applicable laws, we will consider for employment qualified applicants with arrest and conviction records.#LI-DY1#Tune