Job description
Global Events Sr. Marketing Manager
As part of the Global Marketing organization, the Global Events Sr. Marketing Manager will support the preparation and delivery of a range of field marketing activities for StarCompliance globally. We are looking for an energetic and positive person with a passion for creating both digital and live experiences for an award-winning technology company with ambitious growth plans.
The ideal candidate is an A+ player who has experience working in a fast-paced B2B marketing department. You will be responsible for organizing the digital components of all StarCompliance in-person and virtual events. You will own the end-to-end management and promotion of all events from flagship sponsored events in the RegTech space to intimate roundtables with our customers and large-scale user conferences.
You are a personable, high-energy marketer who loves to bring people together and deliver value through fun, interesting, engaging events. You are both creative and organized. You can own everything from creating content and collateral for the events through to negotiating with suppliers and managing multiple parallel projects to a high standard. You have brilliant attention to detail and are an excellent team player. You are a great communicator, in writing and verbally.
As a member of the marketing team you will collaborate with the Demand Gen Managers to plan, organize and execute events that generate new prospects and advance existing opportunities within specific, targeted accounts and contacts. We are looking for a Marketer determined to be a part of a winning team.
Responsibilities include:
- Collaborate with integrated marketing team to develop, manage, and execute best-in-class global events strategy to support industry and Star-led events, webinars and programs.
- Own our annual flagship event Synergy including on-site and digital logistics, registrations, on-site event app, agendas, invites, communications and promotions.
- Work with Sales Leadership and Relationship Management teams to develop a Customer Advisory Board and host quarterly meetings
- Manage and maintain Star events calendar
- Own the end-to-end digital execution of in-person, virtual and hybrid events – from roundtables to industry tradeshows.
- Help in the design, production and distribution of all promotional materials and events collateral working closing with Demand Gen, product marketing, brand, design and others in marketing team.
- Educate sales team on best use of marketing and sales enablement materials around events.
- Engage with sales to communicate, coordinate and optimize the impact of new and planned event activities including global, regional and local programs.
- Represent event marketing in regional sales meetings and QBRs.
- Manage performance and ROI of events.
- Manage budget for all events.
- Source venues, negotiate event and sponsorship contracts, and manage vendors/suppliers (including swag/gifting) leading up to and during the events.
Qualifications
- Bachelor's degree and8-10+ years related experience
- Knowledge of marketing objectives, tactics and strategies
- Broad understanding of best practice in events both in person, digital and hybrid.
- Familiarity with Salesforce and marketing automation/content platforms
- Excellent relationship management skills with ability to build rapport, influence and deepen relationships with internal and external stakeholders
- Working knowledge and experience executing ABM campaigns
- Identify with and have a strong appreciation for the sales role
- Team-oriented with the ability to work collaboratively as well as independently
- Ability to think out of the box and take risks
- Ability to work on multiple, simultaneous marketing programs that require both strategic and tactical thinking
- Strong communication skills, especially verbal
- Strong and disciplined project management, process improvement capabilities and organizational skills; Attention to detail required
StarCompliance Background Checks
All positions require pre-employment screening due to employees potentially having access to highly sensitive and confidential information involving finance and compliance; candidates must be trustworthy and have a heightened sensitivity to protecting confidential financial, professional information. To be eligible for employment with StarCompliance, candidates must undergo a rigorous background investigation with checks including, but not limited to, criminal record history, consumer credit, employment history, qualifications, and education checks.
Equal Opportunity Employer Statement
We prohibit discrimination and harassment of any kind based on race, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, gender identity or expression, marital/civil union/domestic partnership status, veteran status or any other protected characteristic as outlined by country, state, or local laws.
This policy applies to all employment practices within our organisation, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. StarCompliance makes hiring decisions based solely on qualifications, merit, and business needs at the time. For more information, please request a copy of our Equal Opportunities Policy.
StarCompliance
https://www.starcompliance.com
Rockville, United States
Jennifer Sun
$25 to $50 million (USD)
201 to 500 Employees
Company - Private
Enterprise Software & Network Solutions
1999