marketing Smyrna, GA
Job description
Reports to: President of Operations
Exempt
The Position
The Marketing Manager will act as a liaison between the Corporate Office, Regional Management and
Apartment Community Teams to develop and execute strategic and tactical marketing plans and
implements advertising, pricing, and other campaigns that drive traffic and occupancy to achieve
optimum leasing and financial performance in line with Company’s business development plans.
What You’ll Do
Focus on increasing occupancy and revenue by providing support, guidance and direction to a
portfolio of multifamily assets through the development and implementation of strategic
marketing programs.
Understand and correctly articulate search engine optimization and search marketing goals for
individual assets to regional and on-site team members.
Research and build community marketing plans for existing and potential new business that
attracts the identified target audience and strategically addresses business objectives.
Create and maintain marketing budgets for individual communities.
Assist in the development of corporate marketing materials.
Regularly communicate with ownership groups, asset managers, and regional executive team
members regarding marketing performance of any particular asset and / or overall portfolio.
Manage and help complete marketing assignments for community management transitions.
Develop community and corporate brand style guides and ensure they are published, utilized,
and followed on all media channels and communication pieces.
Manage software integrations with internal and external parties to ensure dynamic pricing and
availability is listed at all times on community websites and ILS’.
Ensure community photos and videos are of good quality, modern, optimized and published on
the correct channels.
Monitor reputation management for each community and assist team members with strategies
to improve while overseeing review responses.
Implement and manage lead tracking and lead management while continually analyzing
reporting and making necessary recommendations.
Train and manage on-site teams to utilize lead management, iPad leasing programs, and other
marketing software correctly and efficiently.
Review Google Analytics to examine and analyze website performance on a weekly basis.
Develop, implement, and oversee social media content and strategies including set-up,
optimization, paid and promoted campaigns, contests, and / or contracted agency strategies.
Assist site teams in developing and implementing outreach and direct marketing programs to
corporate and local businesses.
Marketing Manager
Detailed Job Description
Reports to: President of Operations
Exempt
Collaborate with on-site associates to evolve innovative strategies based on market conditions
and property data that will directly impact leasing velocity.
Oversee and provide training to local and regional teams to reinforce roll-outs and company
best practices.
Conduct regular site visits to ensure that the property has proper curb appeal, appropriate
signage, models are clean and set up accurately, and all marketing opportunities are leveraged.
Regularly review and understand the market landscape to stay abreast of competitor strengths,
weaknesses, and marketing initiatives.
Continually research and make recommendations on new opportunities and marketing channels
in the local market.
Attend company meetings and industry education conferences. – Locally
Job Requirements
Minimum of 3 years of marketing experience; prefer experience in multifamily property
management.
BA / BS degree strongly preferred.
Excellent written, verbal and customer service skills. Ability to persuasively express ideas and
opinions to individuals and groups.
Ability and willingness to travel on occasion
Analytical skills with previous experience developing strategic marketing plans.
Proven track record of achieving marketing goals and demonstrating results from previous
positions.
Proven track record in establishing and maintaining strong relationships with management
team.
Strong leadership and interpersonal skills, including the ability to work with senior executives
and in teams.
Understanding the organization’s goals and objectives.
Proficiency in Microsoft PowerPoint, Internet Software; Adobe Creative Suite (Photoshop,
Illustrator, InDesign and Acrobat); Spreadsheet Software (Excel); Word Processing Software
(Word); and Electronic Mail Software (Outlook).
Graphic design capabilities including the ability to create artwork for banners, brochures and
signage according to community specific brand guidelines and marketing plan.
