marketing Medford, OR
Job description
We are seeking an experienced and highly motivated HEAD OF MARKETING to drive this exciting period of growth and expansion for OnePeak. OnePeak Medical is a group of medical practices that provides personalized, prevention-focused primary care services. We currently have 13 clinics throughout Oregon and our Corporate Headquarters in Medford, Oregon. Our plans include extending our reach to better serve the Pacific Northwest by opening new primary-care clinics in Oregon, Washington, and Idaho.
total compensation commensurate with experience and qualifications
THE ONEPEAK WAY | Grow Gracefully through changing lives rather than simply seeing patients.
MISSION | To provide our patients a unique wellness experience that redefines primary care through innovative, integrated health practices and services geared towards optimal health and well-being.
VISION | A healthcare system that believes in, accepts, and values all evidence-informed practices and identifies the relationships between health, mind, body, and spirit.
VALUES | TRIBE
- TEAMWORK. Collaborating to create a meaningful OnePeak experience
- RESPECT. Listening without judgment and communicating with positive intent
- INFORMED. Communicating, educating, and owning essential information
- BALANCE. Celebrating an environment that is diverse, inclusive, and encourages a healthy mind, body & spirit
- EXCELLENCE. Boldly expecting the best and being empowered to deliver
Be Healthy. Be Happy.
As a member of the Peak Management Group, your goal will be to motivate and keep our staff as happy and healthy as possible! This role will require you to perform a variety of tasks including, but not limited to, the duties listed below. In this position, you will work collaboratively with all internal and external staff to support patient care, exhibiting flexibility, and a can-do attitude. We are a wellness-oriented office, so educating yourself about our products and services is VERY important! All staff must take time to learn about our approach to wellness and how it impacts our patients' lives so they can speak confidently and passionately to patients about OnePeak Medical!
HEAD OF MARKETING RESPONSIBILITIES AND DUTIES:
- Develops the annual plan, directly designs, manages, and monitors the service experience of patients when they are in our care working with providers and all levels of staff in all services and programs to create a consistent and sustainable system of service.
- Works with the administrative team and performance data to assess the current performance and identifies those plans, processes, measures, and actions to achieve the desired state.
- Assists to develop, implement, evaluate, and adjust strategies to build loyalty and place the patient at the center of all we do to advance OnePeak Medical's patient experience.
- Ability to build internal and external relationships while promoting the OnePeak brand and experience.
- Oversee community engagement team to ensure events and public image is aligned with the mission of the company.
- Serves as a central point of contact for patient experience inquiries.
- Analyzes patient experience key performance indicators (KPI) using a variety of data sources.
- Assists managers and other administrative team members with patient feedback regarding their experience at OnePeak Medical.
- Effectively develops, manages, and implements relevant support material and services for all departments within the organization for communications, patient relations, and marketing.
- Develops and implements a comprehensive, proactive branding and marketing strategy for OnePeak Medical.
- Design, review, and work collaboratively with graphic designer for various marketing materials.
- Oversees OnePeak Medical's online presence, including social media, organic SEO, paid ads, website, online store, email campaigns, and more. Work with marketing team to create regular, fresh content, while overseeing the accuracy of the information and infusing creativity.
- Maintains external media relations for print, radio, television, web outlets, and other partnerships. This position will work with other departments to recommend and negotiate media sponsorships, advertising, and trade agreements.
- All other tasks and duties, as assigned.
HEAD OF MARKETING QUALIFICATIONS:
- Strong leadership, interpersonal communications, written and oral communication skills and relationship-building skills
- Experience with digital marketing forms such as social media, Google Adwords, SEO, and website design
- Effective time management skills and the ability to multitask
- Self-motivated
- Strong copywriting skills
- Proven ability to manage budgets
- Professional and proactive work ethic
- Attention to detail
- Ability to collaborate with agencies and other vendor partners
HEAD OF MARKETING EDUCATION AND EXPERIENCE:
- Bachelor's degree in business, marketing, communications or related field - required
- Experience in marketing and running a marketing team - required
- Proven marketing campaign experience - required
- Experience with digital marketing forms, such as social media marketing and content marketing required
- Experience creating and updating graphics including, but not limited to, special event graphics, monthly event graphics, special projects, various logos, and advertising required
ABOUT OUR BENEFITS:
- Medical, Dental, and Vision Insurance
- Life and AD&D covered for the employee at 100%
- Retirement Plan with Company Match
- Peak Bucks
- Employee and Family Discounts
- Paid Time Off and Paid Holidays
