marketing London, England
Job description
The Marshall Institute is seeking an experienced Marketing Manager to lead our marketing efforts and develop and execute effective marketing strategies to promote our flagship Executive Masters and wider teaching programs.
The Marshall Institute was established in 2015 at LSE with a £10M gift from Sir Paul Marshall to improve the impact and effectiveness of private action for public benefit. In 2017, it launched the ground-breaking Executive MSc in Social Business and Entrepreneurship (EMSBE), and it has developed a range of other innovative graduate and executive courses.
The EMSBE is a collaboration between the Marshall Institute and the Department of Management aiming to integrate social purpose and impact with high-level business skills.
The post holder will have the following responsibilities:
- To design and deliver a marketing strategy to promote the portfolio of taught courses delivered by the Marshall Institute
- To work closely with the Teaching team and the Head of External Relations to implement an effective CRM system that helps cultivate our growing alumni community as ambassadors for the course.
- To evaluate digital recruitment activities including analysis of metrics, presenting data, and making recommendations for longer term developments.
- To undertake market research into competitors’ activity, identify best-practice and use this information to set the direction for the Institute’s strategy in this area
- Support with the planning and delivery of a programme of recruitment events in close collaboration with the Teaching team and the Head of External Relations
- To be the key liaison with any external communications agencies engaged to deliver on paid content marketing
- To manage a marketing budget for the Institute and demonstrate value for money
- Contribute content and insights to elevate the wider communications activity of the Institute across a range of platforms
Candidates should have:
- Significant experience of working in a marketing role in an educational, business school or entrepreneurial context.
- Knowledge and experience of digital marketing, social media, SEO, email marketing, CRM software and other relevant marketing channels.
- Experience in communicating effectively with internal and external users at all levels, both verbally and in writing.
- Experience of giving presentations
We offer an occupational pension scheme, generous annual leave, hybrid working, and excellent training and development opportunities.
For further information about the post, please see the how to apply document, job description and the person specification.
To apply for this post, please go to www.jobs.lse.ac.uk. If you have any technical queries with applying on the online system, please use the “contact us” links at the bottom of the LSE Jobs page. Should you have any queries about the role, please email Julia Ziemer at [email protected].
