marketing Antrim, Northern Ireland
Job description
Marketing Manager
Position Overview:
Are you an ambitious and highly skilled Marketing Manager? The Jans Group, consisting of 8 rapidly expanding companies, is seeking an exceptional individual to join our team. As our Marketing Manager, you will have a pivotal role in building a dynamic marketing team and developing comprehensive strategies to promote our products and services, drive brand awareness, and generate qualified leads. We are counting on your expertise in marketing, leadership abilities, and innovative thinking to steer the success of our marketing initiatives. This is an exciting opportunity where you can make a significant impact and actively contribute to the growth of our company. Join us now!
Responsibilities:
· Develop and implement marketing strategies aligned with the company's objectives and target market. Identify key target audiences, positioning, and messaging to effectively promote our products and services.
· Plan, execute, and monitor marketing campaigns across various channels, including digital, social media, print, events, and partnerships. Ensure campaigns are delivered on time, within budget, and achieve predetermined objectives.
· Maintain a strong brand presence and ensure brand consistency across all marketing channels. Develop and enforce brand guidelines to ensure a cohesive brand identity.
· Conduct market research to gain insights into consumer behaviour, market trends, and competitor activities. Analyse data to identify growth opportunities, target segments, and consumer needs to drive marketing strategies.
· Oversee digital marketing activities, including SEO, SEM, email marketing, social media, and website management. Stay updated on digital marketing trends and implement best practices to enhance brand visibility and lead generation.
· Collaborate with internal and external stakeholders to develop engaging and compelling content for various marketing channels. This includes website copy, blog posts, social media content, videos, infographics, and other relevant marketing materials.
· Monitor and analyse marketing campaign performance, lead generation, and ROI. Generate regular reports, provide insights, and make data-driven recommendations to optimize marketing activities.
· Collaborate with cross-functional teams, including sales, product development, and design, to align marketing strategies with overall business goals. Build strong relationships with internal stakeholders and external partners to drive effective collaboration and campaign execution.
· Develop and manage marketing budgets, ensuring cost-effective allocation of resources across different marketing activities. Monitor expenses and provide regular budget reports to management.
· Lead and mentor a marketing team, providing guidance, coaching, and support to ensure individual and team success. Foster a collaborative and innovative work environment.
Essential Criteria:
· Bachelor's degree in Marketing or a related field and /or proven experience as a Marketing Manager or a similar role.
· In-depth knowledge of marketing principles, strategies, and best practices.
· Demonstrated experience in developing and executing successful marketing campaigns across multiple channels.
· Strong understanding of digital marketing, including SEO, SEM, social media, and content marketing.
· Analytical mindset with the ability to interpret data, track key performance indicators (KPIs), and make data-driven decisions.
· Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
· Strong leadership abilities with experience in managing and developing a marketing team.
· Creative thinker with the ability to generate innovative marketing ideas and solutions.
· Strong project management skills, with the ability to prioritize tasks, manage deadlines, and deliver results.
Desirable Criteria:
· Experience in a relevant industry or sector.
· Familiarity with marketing automation tools and CRM systems.
· Proficiency in data analytics and reporting tools.
· Understanding of international marketing and global market trends.
· Experience in managing external marketing agencies and vendors.
· Knowledge of graphic design principles and proficiency in design software.
Package:
· Competitive Salary based on experience
- Strong career development opportunities
The above reflects the main elements associated with this position. It is not intended to be exclusive or exhaustive.Job Description
JANS Holdings is seeking a Marketing Manager to join our team. This position will be responsible for the development and implementation of a comprehensive marketing strategy for the company. The ideal candidate will have experience with social media, SEO, email marketing, and website design.
Essential Duties
- Develop and implement a comprehensive marketing strategy for the company.
- Develop and maintain a strong online presence for the company.
- Design and implement a variety of email marketing campaigns to increase company awareness.
- Develop and maintain an effective website for the company.
- Work with internal teams to develop and implement best practices in order to improve overall marketing efficiency.
- Work with internal teams to develop and implement best practices in order to improve overall marketing effectiveness.
- Maintain an active knowledge of current trends in online marketing.
- Perform market research on current trends in online marketing.
- Perform market research on online shopping cart abandonment rates.
- Create content for social media pages of the company.
- Create content for internal company web pages.
- Perform other duties as assigned by management.
This job description reflects the basic activities of the job but does not limit the range or scope of work performed by the employee assigned to this position.
Job Types: Full-time, Permanent
Salary: £35,000.00-£45,000.00 per year
Benefits:
- Company car
- Company events
- Company pension
- Free parking
- Health & wellbeing programme
- On-site parking
- Private dental insurance
- Private medical insurance
- Referral programme
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Antrim: reliably commute or plan to relocate before starting work (required)
Education:
- Bachelor's (preferred)
Experience:
- Digital marketing: 5 years (required)
- Marketing: 5 years (required)
- Leadership: 5 years (required)
Work authorisation:
- United Kingdom (required)
Work Location: In person
Application deadline: 07/07/2023
Reference ID: JMAR01
