marketing Remote
Job description
In a world where political polarization and media distrust are at an all-time high, Ground News offers people a way to feel confident about what they’re reading. Our award-winning mobile app empowers readers to compare news coverage across the political spectrum so they can be sure they’re getting a well-rounded view of the issues.
Since we launched in 2018, we’ve been recognized by the New York Times, Wall Street Journal, USA Today and on the other side of the spectrum by Breitbart and Epoch Times as a critical tool for combating media polarization. With over half a million people already using and benefiting from our products, we’re bringing on a new team member to help us meet this moment.
We’re looking for a news enthusiast who wants to use their skills to cultivate a community of people who seek understanding above ideology. As the Influencer Marketing Manager you’ll be responsible for sourcing, and most importantly negotiating, sponsorships with content creators from across the political spectrum and in a variety of verticals to support the company’s growth and brand initiatives. We are looking for someone who embraces the entrepreneurial spirit, loves a good deal and can handle the demands of a fast-growing startup. The right candidate will play an integral role in guiding our influencer marketing strategy and leave their fingerprint on Ground News for years to come.
What You’ll Do
- Outreach: Continually identify and recruit new influencers and content creators based on brand alignment, engagement, performance, and other KPIs determined by leadership
- Negotiation: Coordinate sponsorship deals, driving financial and legal terms including contracts
- Content Creation: Work with content creators to develop campaigns that maximize the features of each channel with a strong focus on YouTube and newsletters
- Evaluation: Work with our analytics team to evaluate and demonstrate the impact of influencer campaigns including but not limited to impressions, clicks, installs, subscriptions and revenue, and advise on future optimizations to meet business goals
- Relationship Management: Maintaining positive relationships with influencers, brand partners and agencies
- Development: Continue to evaluate the existing influencer program to develop better reporting practices and prospect for new influencer platforms and channel strategies that will bring it in line with future-state objectives
What You’ll Need
- 3+ years of relevant work experience
- Passion and aptitude for deal-making (there will be a budget component to the compensation)
- An interest in the media/political landscape
- Expertise in all things digital media (YouTube, IG, Twitter, Newsletters and Podcasts)
- An eye for talent and identifying rising stars and trends
- Able to interpret data to negotiate the best price and budget effectively
- Able to keep workload organized, produce accurate and quality work, set priorities, and manage multiple projects to meet deadlines
- Experience in account and relationship management
- Creativity to innovate on current campaigns and suggest new formats
- Able to work remotely
- A startup mindset - self-motivation and adaptability is a must!
Why You’ll Love Working at Ground News
Co-founded by a former NASA engineer and Bain consultant, a position with Ground News provides an unparalleled learning experience both personally and professionally.
At Ground, we prioritize growth: both for our business and team members. You’ll have the freedom to drive one of the most important marketing efforts at a company.
This is an opportunity to work with a small but mighty team who is fighting everyday to build a world where cooperative, civil debate is the norm, media is accountable, and critical thought is the baseline of our information consumption.
Job Types: Full-time, Permanent
Salary: $40,000.00-$80,000.00 per year
Schedule:
- Monday to Friday
Work Location: Remote
