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Job description

PR & Marketing Manager
Salary £45,000+

PR & Marketing Manager with proven experience in hospitality PR & Marketing. A commercially astute, creative and strategic thinker who can manage a small team, is motivated by challenge and can multi task!

Key Responsibilities

MARKETING & BRAND AWARENESS:

• Oversees social media, including:

- The content, quality and growth of the hotel’s social media pages
- Online advertising

• Develops and executes persuasive, targeted marketing campaigns with analytical reporting, always keeping in mind the brand and business objectives, and our brands’ positioning on the market
• Plans and creates promotions and packages (together with the relevant departments) including occupancy, three restaurants, gift vouchers and spa with a multi-channel approach to all activities
• Oversees all marketing activities related to advertisement and sales promotion
• Maintains the content & quality scores of all OTAs and other online channels where the hotel and its assets are present
• Analyses the market to identify the target audience and current market trends
• Manages the marketing budget, keeping track of actual versus planned budgets with input and recommendations as necessary

PR

• Manages the external PR Company, overseeing:

- The building of impactful public relations strategies
- Our public image
- Media enquiries
- Ensuring adequate media coverage
- Cultivating strong relationships with media guests
- All communication materials including interviews, press releases, speeches and award nominations

• Develops and maintains active contacts, overseeing:

- Media & influencer hotel visits, including coordinating all media visits and meeting with media guests
- Supplier collaborations
- Charity collaborations
- Tourist board

BRANDING

• Ensures the hotel websites and App are up to date and keeping the sites dynamic for internet related exposure and advertising
• Ensures the correct policy and brand standards are followed by the hotel in all marketing collateral, advertising, e-commerce, signage and printed materials
• Takes responsibility for giving creative direction for all advertising production (online & offline), and photo and video production, marketing & operational collaterals
• Works with the People Team on the branding of the company intranet

Requirements

• 5+ years of experience in marketing or public relations managerial roles
• Outstanding analytical skills—being able to foresee challenges and come up with solutions
• In-depth understanding of social media
• First-class written and spoken communication
• Proof reading and editing skills
• Budget management skills
• Proficient in Microsoft Office; experience of Adobe design software and project management software useful

LIVE, WORK & PLAY IN THE LAKE DISTRICT
Work hard but really enjoy your days off? There's nowhere better to do that than in the beautiful Lake District. As well as the traditional hospitality jobs at Gilpin Hotel and Lake House, you can also be an accountant, an agri-scientist, an interior designer, a landscape gardener, a marketeer, and much more… the opportunities are endless!

LOVE & LAUGHTER - WE LOVE WHAT WE DO - JOIN US AS OUR PR & MARKETING MANAGER
Many of our guests come to Gilpin for very special celebrations, investing time, money, expectations, memories and feelings into their stay with us. Our job is to help create the magic, sowing the seeds for lasting happy memories with five star service, and a lot of love and laughter.

THE WORLD IS YOUR OYSTER - WE WILL TRAIN & DEVELOP YOU
You can start at whatever level is right for you, and immediately start learning about the work and our team spirit; everything you need will be provided in a combination of on the job training and via our online Gilpin Training Academy, with clear pay progression built in. If you want to prove yourself and become a manager, the opportunity is there – you can see for yourself what you need to do to progress, and if you wish to take it further this can lead to a degree or leadership course without needing previous qualifications. We don't pigeon hole and we support you to create your own career path - you might start off in one department and decide you want to try something in another department, For those that have a set career path in mind though, we'll support you to develop as far as you want to go. This is your future – our job is to train you & prepare you for whatever you do next.

WHAT’S IN IT FOR ME?

SOCIAL
Staff social events, activities and parties throughout the year.

FOOD
Home-cooked food for just £1 per meal. A breakfast of toast and cereal is free, and available at all times. We also have snacks and tasty treats available throughout the day.

GYM MEMBERSHIP
Free use of Choices Health Club in Troutbeck Bridge with gym, swimming pool, steam room, sauna and hot tub.

MYCUMBRIA CARD
We buy MyCumbria Cards for all of our team – old and new! With this you can get offers and discounts throughout Cumbria on food & drink, activities, shopping and more. We’ll also be introducing a scheme where you can get even more money off certain activities, so watch this space to go bike riding, canoeing, rock climbing, or relax with a lovely meal or go to the cinema…

TREATS - DINING & HOTEL STAYS
Discounted rates in our restaurants, as well as amazing opportunities to stay at other Relais & Châteaux and Pride of Britain hotels from just £150 per night!

FRIENDSHIP & FUN
There are around 170 of us in Team Gilpin, but we’re not a big international hotel. We love what we do, and believe it’s important to have a friendly warm atmosphere behind the scenes as well as out front. We are family run with a strong team of managers who really look after, look out for and nurture our teams. We have a lovely, friendly, close knit team, where great friendships are made (often long term). We believe in enjoying what we do!

For more information see https://thegilpin.co.uk/join-our-team

Job Types: Full-time, Permanent

Salary: From £45,000.00 per year

Benefits:

• Canteen
• Company events
• Company pension
• Discounted or free food
• Employee discount
• Free or subsidised travel
• Free parking
• Gym membership
• Language training provided
• On-site parking
• Shuttle service provided
• Sick pay

Work authorisation:

• United Kingdom (required)

Work Location: In person

Application deadline: 01/08/2023