marketing Coventry, England
Job description
The Company
Escape Live is a multi-award-winning escape room and events company that services both B2C and B2B clients.
Widely regarded as a market leader, we have official licences with Peaky Blinders and Horrible Histories as their exclusive escape room partner. Escape Live has six venues across the UK - all number 1 in their area on TripAdvisor with more planned as part of their expansion.
The Role
Calling all digital marketing enthusiasts and trendsetters! We have an incredible opportunity for you to unleash your passion and expertise as a Marketing Manager in the thrilling Escape Room industry. Join our dynamic team and take the lead in crafting innovative marketing strategies that will drive awareness, attract customers, and elevate our brand presence. Get ready to bring your creativity, strategic thinking, and love for immersive experiences to contribute to our continued growth and success
Responsibilities
- Develop and execute comprehensive marketing plans to promote our escape rooms, engaging customers and driving revenue.
- Dive into market research to identify target audiences, stay ahead of trends, and gain a competitive edge, refining marketing initiatives accordingly.
- Ignite audience interest through compelling content creation across various digital channels, including website, social media, email campaigns, and more.
- Take the reins of digital marketing campaigns, leveraging SEO, SEM, social media advertising, and email marketing to boost traffic, conversions, and customer loyalty.
- Analyse marketing metrics, track campaign effectiveness, and provide valuable insights through regular reports to management.
- Collaborate seamlessly with cross-functional teams, ensuring consistent brand messaging, aligning marketing efforts with business goals, and supporting operational initiatives.
- Cultivate strategic partnerships with local businesses, influencers, and community organizations to expand our reach and attract new customers.
- Manage marketing budgets effectively, allocating resources efficiently, and optimizing return on investment.
- Oversee the creation and maintenance of captivating marketing materials, from brochures to signage, promotional items, and merchandise.
Skills/Experience:
- Bachelor's degree in Marketing, Business Administration, or related field. Additional certifications or training are a plus.
- Proven experience in marketing, with a preference for entertainment, hospitality, or tourism industry exposure
- Strong command of digital marketing platforms, tools, and best practices, including SEO, SEM, social media advertising, email marketing, and analytics.
- Excellent written and verbal communication skills, with the ability to create compelling content and deliver engaging marketing messages.
- Innovative thinking, bringing forth fresh ideas and crafting marketing strategies that resonate with target audiences.
- Analytical and problem-solving prowess, leveraging data interpretation, KPI tracking, and data-driven decision-making.
- Proficiency in marketing software and tools, such as CRM systems, marketing automation platforms, and graphic design software.
- Proven ability to handle multiple projects simultaneously, prioritise tasks, and meet deadlines in a fast-paced environment.
- Collaborative mindset with outstanding interpersonal skills, fostering effective teamwork with cross-functional teams and external partners.
- Passion for immersive experiences, puzzles, and interactive entertainment is a plus.
Join our team and be part of an industry that merges creativity, excitement, and endless fun! Apply now to bring unforgettable adventures to our customers through captivating marketing strategies. Get ready to embark on an extraordinary journey!
Job Type: Full-time
Salary: £30,000.00 per year
Benefits:
- Company events
- Company pension
- Employee discount
- Health & wellbeing programme
- Private medical insurance
- Work from home
Schedule:
- Monday to Friday
Education:
- Bachelor's (preferred)
Experience:
- Marketing: 2 years (required)
Work Location: Hybrid remote in Coventry, CV1 2HW
