marketing London, England
Diageo
Full Time
London, England
64303 - 46000 GBP ANNUAL Today
Job description
Job Description :
Diageo Context
Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world’s top 100 spirit brands. Its portfolio also includes Cîroc vodka, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world’s top 100 spirit brands. Its portfolio also includes Cîroc vodka, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo has built a strong platform for growth – through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range. The company’s strong local business units are well-positioned to win in increasingly competitive and fast-paced environments. Diageo’s portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.
Our marketers play a central role within our business shaping key consumer and shopper insights and turning them into market share winning MBP’s to fuel our businesses growth. They combine creative flair with strategic consumer insight, commercial competence and strong project management skills to deliver brand plans and growth drivers that impact consumers across the World.
More about Diageo is available at its web site:
https://www.diageo.com/
Role Dimensions
Winning at the point of purchase is fundamental to brand and business growth as retailers (on-trade, wholesale, grocery, convenience, ecommerce etc) determine how our categories and brands are presented to consumers and shoppers.
The Diageo Shopper Marketing function is in place to build an understanding of shopper behaviour across different channels and occasions to nudge them on their path to purchase. This involves working closely with category, brand, consumer planning, GBT and commercial teams to create shopper programmes and activation standards fit for the channel and customer that drives commercial return.
Top Accountabilities
Key Outcomes:
- Lead the creative development of integrated shopper marketing programmes informed by shopper insight designed to drive effective and efficient shopper conversion at the point or purchase.
- Ensure shopper marketing programmes are developed through the lens of sub-channels (grocery, convenience, managed retail on trade, independent on trade) and there is consistency in the deployment of key brand assets to build and access memory structures.
- Lead the briefing and management of agencies to ensure all tools are delivered on time in full in line with customer requirements.
- Ensure robust M&E is in place , to develop comprehensive understanding of behaviour change and corresponding drivers of financial performance
- Build brilliant partnerships with the Customer Activation and Sales teams to ensure customer needs are fully met
- Build partnerships with the GBTs, consumer marketing, category strategy and innovation teams to ensure creative asset development requirments are delivered and work is develop in line with brand strategy and creative guidelines
Functional Capabilities:
- Applies powerful insights (Customer, Shopper, Consumer) to create competitive advantage
- Consistently demonstrates creative flair to unlock breakthrough campaigns
- Inspires and engages others to deliver breakthroughs and brilliant execution
- Creative problem solving, finding solutions to problems to ensure we achieve our goals
- Utilises analysis to create winning consumer connection strategies (Digital, Social and Traditional)
Ideal experiences
- 5+ years of relevant marketing/commercial experience
- Existing capability to build genuine relationships built on mutual trust & respect
- Successful management of senior partners, resulting in strong and positive outcomes
- Holistic skills across marketing practices as well as a track record of delivering business results
- Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment
- Demonstrated brilliant execution to high standards
- Deep personal accountability for great performance
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
#LI-Hybrid
Worker Type :
RegularPrimary Location:
1HQAdditional Locations :
Job Posting Start Date :
REPLACEMENT_STRING07-20
Diageo
www.diageo.com
London, United Kingdom
Debra Crew
$10+ billion (USD)
10000+ Employees
Company - Public
Food & Beverage Manufacturing
1997
