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Casoro Group is looking for a conscientious Marketing Manager who has strong project management skills, an understanding of customer roadmaps and the marketing strategies for each part of the sales funnel, is a self-starter, and can execute and produce results for the various lines of business for a growing investment firm that specializes in multifamily real estate. This candidate is responsible for relaying information between upper management and a variety of external marketing professionals to promote the business as well as attract and retain investors. Although this role will not have a team that directly reports to them, the Marketing Manager should be comfortable working with external resources and know when to engage them.

Responsibilities

• Brand Management and Company Culture
  • Continue to drive Better Homes for Better Lives vision forward across the company, internally and externally.
  • Be the brand ambassador and enforce brand consistency in all collateral and communications
  • Gather content for and send out the monthly internal company e-newsletter, What’s Happening at Casoro Group
  • Be a member of the company events committee

• Events
  • Collaborates, participates in, and coordinates promotional activities at conferences and trade shows
  • Develop and maintain marketing collateral and presentations for business development teams

• Content marketing
  • Develop content strategy and manage content calendar
  • Work with content writers to create blog articles and lead magnet content
  • Develop educational videos with company thought leaders
  • Ensure SEO keywording and best practices are in use
  • Ensure proper hashtags are in use on all social posts
  • Report on social media analytics

• Manage website content
  • Ensure copy is up-to-date with compelling, properly-formatted images
  • Create landing pages
  • Track website traffic/behavior
  • Manage website developer relationship
  • Ensure websites are SEO-optimized Work with CIO and investor relations team to develop engaging blog content

• Manage cross-promotional marketing opportunities
  • Outreach and manage marketing relationships with self-directed IRA firms
  • Manage speaking schedule
  • Develop webinar registration pages
  • Develop and manage webinar advertising
  • Brand presentation ppts
  • Develop and manage advertising of webinar registration
  • Edit, post, and share content

• Pardot and Salesforce
  • Email list management and organization
  • Set up engagement studio programs for lead nurturing email series
  • Email creation and development
  • Develop landing pages
  • Analyze metrics

• Manage External PR Team
  • Work with our PR firm to seek and organize thought-leadership opportunities such as podcast interviews, blog articles, quotes, and speaking engagements for director-level and higher
  • Identify opportunities for press releases that PR team will develop
  • Ensure PR team provides interview prep notes prior to media events and interviews
  • Work with PR team to sourcing awards that they can help us apply for

• Google and Facebook Ads management
  • Develop and run ads
  • Analyze metrics
  • Manage SEM vendor relationship when utilizing a third-party partner
  • Manage budget

• Influencer and Affiliate management
  • Invite the appropriate influencers through the Upfluence platform, and negotiate pricing and terms, review and approve influencer content
  • Oversee and manage the efforts of Advertise Purple, our affiliate management company

• Reporting
  • Develop monthly reports on all marketing KPIs and results
  • Develop and manage marketing budget on a yearly basis.

Requirements

• Hybrid Role: must live local to Austin (or closely surrounding areas)
• Dependable and conscientious
• Good understanding of marketing principles
• Experience developing customer roadmaps and successful growth marketing strategies with the data to show for it
• Professional office etiquette
• Strong project management skills
• Likes establishing and following processes
• Detail-oriented
• Exquisite communication and grammar skills
• Demonstrates creative and critical thinking
• High EQ
• Experience managing a variety of marketing partners and vendors
• Comfortable negotiating contracts for services needed to execute a marketing strategy
• Excellent knowledge of MS Office 365
• Excellent knowledge of all types of social media
• Salesforce, Pardot, Canva, and Hootsuite experience required
• Influencer and affiliate marketing experience is an advantage
• WordPress and Squarespace website admin experience, an advantage
• BSC in Marketing, or relevant field

We have excellent benefits that include:

• Travel and Hospitality accommodations/reimbursements, as needed for business
• Partially sponsored Medical, Dental, and Vision Insurance
• Voluntary pet, life, disability, 401(k), etc.
• Leadership and skills training
• Support for a positive work/life balance
• 8 Paid Holidays per Year
• Take your Birthday off, paid!
• 18 Additional Days, Paid Time Off per Year
• PTO annual accrual increases based on years of employment
• Extra Perks like holiday savings, employee life scholarships, company parties, and the opportunity to help contribute to a growing company’s future success

Casoro Group is an equal opportunity employer. Being a minority-owned and led company, we celebrate diversity and are committed to creating an inclusive environment for all employees.