marketing Remote
Job description
Marketing Manager and Trade Show Coordinator
In this role, you will be responsible for expanding brand awareness to consumers, planning and coordinating trade shows, and working closely with the CEO/Owner. This is a unique opportunity to develop and execute marketing strategy for a national CPG food brand.
We offer competitive benefits and potential for salary growth based on performance and impact on our sales. The job is remote, so we are looking for the best candidate regardless of geographic location. Travel for trade shows is an integral part of the role. The ideal candidate has experience in CPG food and experience traveling independently for work.
Charcuterie is one of the fastest growing categories in grocery chains nationwide, and we have an excellent opportunity for the right candidate to be a part of our growth in a significant way. In each of the last 3 years, our company has experienced YOY growth of at least 50%, and we are positioned to become a foundational brand in the industry for years to come.
Responsibilities
Execute Marketing Strategy to Increase Brand Awareness
- Create brand assets with designer and photographer to refine the look and feel of the brand. Includes lifestyle photos, web/digital ad content, and product sell sheets.
- Work directly with photographer to create visual content for ads and social feeds.
- Press and Media Outreach: Create outreach campaigns to traditional and alternative media outlets with the goal of raising the company’s national profile.
- Write press releases to trade publications announcing new products, new packaging, awards, and new initiatives.
- Plan and execute digital ad strategy to raise consumer awareness of products available at grocery chains nationally, as well as ads promoting online store to increase Direct-To-Consumer sales.
- Create budget for digital ad campaigns based on goals; create reports for all campaigns and use data to adjust and improve strategy for future ads.
- Write and develop content for monthly email marketing campaign.
- Continuous Learning and Adaptation: Stay updated on industry trends, competitor activities, and consumer behavior. Adapt to new marketing techniques and technologies.
- Develop and implement innovative ideas to enhance brand expansion efforts.
Manage Social Media Accounts
- Schedule and publish social content. Coordinate content creation with freelancers and source user-generated content.
- Write sharp copy that is on-brand, and on-topic, as well as optimized for search and user experience using hashtags and SEO.
- Coordinate influencer sends and brand giveaways to grow social following.
- Brand Partnerships: Plan and develop marketing campaigns, partnerships, and collaborations with high-profile brands and influencers relevant to the charcuterie category.
Trade Show Planning and Coordination
- Develop trade show booth design, marketing materials, presentations, and promotional items.
- Train and prepare staff members attending trade shows to effectively represent the brand.
- Coordinate logistics, including booth setup, shipping, and on-site arrangements.
- Engage with potential clients, partners, and industry professionals at trade shows.
- Research and identify relevant trade shows, exhibitions, and industry events.
CEO/Owner Support
- Work closely with the CEO/Owner to align marketing strategies with overall business goals.
- Create weekly report of trade news for CEO/Owner about customers and competitors.
- Respond to wholesale customer queries about QC issues in a way that resolves their issues expediently.
- Sales Support: Maintain contact with distributors, request quarterly sales reports, update database of independent accounts, schedule and monitor customer promotions, and check in with key accounts.
- Provide CEO with regular updates, reports, and insights on brand expansion initiatives.
- Assist the CEO/Owner with special projects and ad hoc tasks as required.
Qualifications:
- Bachelor's degree in marketing, business, or a related field (or equivalent work experience).
- Proven experience in brand management, marketing, digital ad execution, and trade show coordination.
- Strong interpersonal and communication skills to effectively work with the CEO/Owner, team members, independent contractors, customers, and vendors. A service-oriented approach is a must.
- Excellent organizational and project management abilities to handle multiple tasks simultaneously.
- Self-motivated and proactive with the ability to work independently and as part of a remote team.
- Proficient in Microsoft Office Suite.
If you are a quick learner, highly motivated, and have a passion for developing brand strategies and promoting at trade shows, we would love to hear from you. Please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this position.
Job Type: Full-time
Pay: $85,000.00 - $100,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Supplemental pay types:
- Bonus pay
Education:
- Bachelor's (Required)
Experience:
- Marketing: 2 years (Required)
- CPG Food: 2 years (Required)
Willingness to travel:
- 25% (Required)
Work Location: Remote
