marketing Burford, England
Blue Cross for Pets
Full Time
Burford, England
41473 - 32764 GBP ANNUAL Today
Job description
Contract: Fixed term contract until July 2024, full time – 35 hours per week
Salary: £35,000 - £40,000 per annum
Location: We're open to hybrid working from either our Burford Head Office or our London SW1P office or remote working
Salary: £35,000 - £40,000 per annum
Location: We're open to hybrid working from either our Burford Head Office or our London SW1P office or remote working
Closing Date: 9 August 2023
We’re recruiting a Direct Marketing Manager for Donor Development to help us optimize our engagement with existing supporters and donors, and to maximise short- and long-term income from such audiences.
More about the role
The Individual Giving team is responsible for recruiting, developing, and retaining individual supporters of Blue Cross with the goal of maximising the value of their relationship.
Currently supporters donate approx. £27m per annum through cash, regular giving, and legacy donations.
As our Direct Marketing Manager for Donor Development, you will be leading a small team and managing an extensive portfolio of campaigns such as donor cash appeals (including emergency appeals), raffles, supporter admin campaigns across a range of channels such as Direct Marketing, email, digital, and telephone.
You will have the opportunity to create a business plan and budget (including key milestones, timescales and KPIs) for Donor Development to deepen engagement with existing supporters and donors, and to maximise short- and long-term income from such audiences.
In collaboration with the Direct Marketing Managers (Acquisition and Legacy Marketing & Stewardship) you’ll work together to improve our regular giving products, with the goal of improving supporter engagement and retention.
You will be working with other departments across Blue Cross to enhance the lifetime value of supporters across the organisation, in particular Data Services, Customer Care and Communication teams.
About you
Currently supporters donate approx. £27m per annum through cash, regular giving, and legacy donations.
As our Direct Marketing Manager for Donor Development, you will be leading a small team and managing an extensive portfolio of campaigns such as donor cash appeals (including emergency appeals), raffles, supporter admin campaigns across a range of channels such as Direct Marketing, email, digital, and telephone.
You will have the opportunity to create a business plan and budget (including key milestones, timescales and KPIs) for Donor Development to deepen engagement with existing supporters and donors, and to maximise short- and long-term income from such audiences.
In collaboration with the Direct Marketing Managers (Acquisition and Legacy Marketing & Stewardship) you’ll work together to improve our regular giving products, with the goal of improving supporter engagement and retention.
You will be working with other departments across Blue Cross to enhance the lifetime value of supporters across the organisation, in particular Data Services, Customer Care and Communication teams.
About you
You will be an experienced and successful direct or digital marketer and/or fundraiser, with a supporter centric approach and a great understanding of supporter motivations. You will have the drive and ambition to innovate as well as continuously improve the supporter experience and fundraising activities.
Used to working to financial targets, you will know how to develop income streams successfully and how to get the most out of expenditure budgets.
You will have the know-how and the necessary project management skills in managing multiple projects utilising both internal and external resources to deliver complex campaigns.
Essential qualifications, skills, and experience
Used to working to financial targets, you will know how to develop income streams successfully and how to get the most out of expenditure budgets.
You will have the know-how and the necessary project management skills in managing multiple projects utilising both internal and external resources to deliver complex campaigns.
Essential qualifications, skills, and experience
- Experienced in managing Direct Marketing or Digital agencies and media buyers
- Team management; a good communicator, an effective mediator, and an inspiring motivator
- Financial management acumen, ability to plan and monitor expenditure budgets and review and report income targets
- Informed about legislation within direct and digital marketing fundraising specifically GDPR legislation and gaming legislation
- In depth knowledge of the principles of Individual Giving fundraising
- Experience of CRM databases, Word, and Excel
- Ability to undertake presentations to external audiences
- The ability to keep calm in a busy and time critical function
It would also be great if you have:
- Diploma in Direct or Digital Marketing and/or Fundraising
- Good copywriting skills and the ability to evaluate the quality and suitability of external copywriters (for example, working with marketing agencies and freelancers)
- Experience of lottery, raffle, and gaming products
- Understanding of the principles of customer relationship management
- Experience of working collaboratively with communications and/or brand functions within an organisation
- Knowledge of print and production
Want to know more the detail? Great! We have attached the job description which hopefully gives you everything you need.
How to apply
Click the apply button below and complete the online application process before the closing date on 9 August 2023.
We reserve the right to close this vacancy early should we receive an overwhelming response.
Blue Cross benefits
Our people are the most important part of delivering our purpose. If it were not for their amazing efforts and commitment, we would not be able to make the difference that we do today.
In return, Blue Cross wants to ensure we provide you with the best working environment we can. We want you to be happy working for us and will do everything we can to make sure you are.
- Our generous benefits package includes:
- Enhanced annual leave entitlement: 30 days plus bank holidays
- Pension scheme with enhanced employer contribution
- Health cash plan
- Life assurance
- Unlimited access to an employee assistance programme
- Programmes for physical and mental wellbeing support
- Free access to GP via MetLife
- Recognition scheme Annual volunteer days
- Claim for professional fees
To read more about the benefits Blue Cross has to offer, please visit the 'why work for us' page on our website.
About Blue Cross
Blue Cross is a national charity that has been helping sick, injured and homeless pets since 1897.
Every month we help thousands of pets and their people by providing veterinary care, expert behaviour advice and find homeless pets loving families. We also offer education for future generations plus pet bereavement support for those who have lost their beloved pet companion.
We love the ways that pets can make such an amazing difference to the people they live with and we offer lifelong support and advice to help that unique relationship thrive. With your support we can give back to more pets and their families who need our help.
Pets change lives. We change theirs.
Every month we help thousands of pets and their people by providing veterinary care, expert behaviour advice and find homeless pets loving families. We also offer education for future generations plus pet bereavement support for those who have lost their beloved pet companion.
We love the ways that pets can make such an amazing difference to the people they live with and we offer lifelong support and advice to help that unique relationship thrive. With your support we can give back to more pets and their families who need our help.
Pets change lives. We change theirs.
Our commitment to diversity and inclusion
We believe that every pet should enjoy a healthy life in a happy home, and we always seek to recruit the best people who share our values and commitment so we can continue to help and support pet owners across the UK to achieve this.
At Blue Cross, we want you to feel that you belong, without the need to hide any part of who you are.
Diversity and inclusion at Blue Cross means creating a workplace where all people, regardless of gender, race, sexual orientation, religion, nation or country of origin, disability, age, and socioeconomic backgrounds are welcome, respected, supported, and have access to equal opportunities.
We are working hard to reflect the world we live in and the communities we serve at every level of our organisation. As much as we have made positive advances, we consider diversity and inclusion to be a work in progress – a continual commitment that remains a priority for all of us.
If you would like to talk to us about any reasonable adjustments or changes to our recruitment process to support you to be your best, then please get in touch either via email at [email protected], via telephone on 01993 825515 or if you would prefer a video call then we can arrange this using Microsoft Teams.
Our values
Our values define the way we do things. We use them every day to guide us, and to make sure we put people and pets at the heart of everything we do.
Compassionate: We listen, we are non-judgmental, we are kind and caring to the pets and people we encounter, and we offer support in difficult times
Courageous: We make brave decisions, embrace change, and encourage innovation, ensuring we always act with integrity – doing the right thing even when no one is looking
Inclusive: We value all our relationships and work in an open and positive culture where we celebrate our diverse talents and empower you to be you
Documents
Direct marketing manager - donor development jd feb 23
Click to view
Application Deadline
August 09, 2023
Department
Fundraising, Marketing & Communications
Employment Type
Fixed Term - Full Time
Location
Burford
Workplace type
Hybrid
Compensation
£32,764 - £41,473 / year
Reporting To
Head of Individual Giving
Documents
Direct marketing manager - donor development jd feb 23.pdf
Blue Cross for Pets
www.bluecross.org.uk
Burford, United Kingdom
Chris Burghes
$25 to $50 million (USD)
501 to 1000 Employees
Non-profit Organisation
1897
