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Job description

The aim of the Marketing and Communications role is to raise the profile of Befriend a Child and ensure a consistent clear message reaches our key stakeholders including beneficiaries, volunteers, donors and the public.

The Marketing and Communications Manager will lead on developing, implementing and evaluating multi-channel marketing campaigns that have defined targets and outcomes. These campaigns will promote our work and our fundraising products to both existing and potential supporters. The role will provide marketing expertise, support and collateral to colleagues across the organisation and will be the guardian of the charity’s brand identity.

MAIN RESPONSIBILITIES

Overall

• Work with the Senior Management Team to develop, implement and evaluate an integrated Marketing and Communications strategy to support the charity’s strategic plan and objectives.
• Lead on multi-channel marketing campaigns with defined targets and outcomes including raising profile, fundraising and volunteer recruitment.
• Develop and manage the annual budget for Marketing and Communications.
• Analyse marketing and communications activity and provide regular status reports.
• Manage external consultants and agencies eg marketing, design and print.
• Keep up to date on best practice within the charity sector generally and particularly changes to communications and marketing innovation, legislation and codes of practice.

Communications

• Manage the charity’s brand identity and ensure consistency across the organisation.
• Develop key messages, lead on creating and maintaining appropriate and consistent language and terminology across all media.
• Work with Operations team to ensure development of case studies and stories for communications across all media.
• Set up and maintain photography library.

Promotional Literature and Newsletters

• Create content for marketing collateral, e.g., information leaflets and packs, posters and invitations.
• Lead on the copy-writing and creation of materials for the Operations team.
• Lead on copy-writing and developing key publications including Annual Report.
• Coordinate the design and print of marketing materials, negotiating preferential print and production costs where necessary to make best use of budgets.
• Design, copy-write and produce regular newsletters to promote operations activities, events and other key information to volunteers, supporters and staff.

Digital Communications and Marketing

• Take responsibility for management of the website, including generating content, making improvements to functionality, maximising its potential and monitoring its performance.
• Manage and expand social media presence, sourcing and sharing newsworthy information from across the charity and overseeing content creation including images, video and infographics. Produce regular reports detailing social media activity.
• Develop income generation streams through digital media.
• Maintain an up to date knowledge of digital marketing/social media trends.

Publicity and Media

• Increase the organisation’s profile across media, and with influencers and organisations.
• Develop relationships with target media representatives.
• Write press releases, articles and statements.
• Respond to requests form the press for comments, views and supporting information and maximise opportunities for further engagement on relevant topics.
• Develop and maintain adequate crisis response for a range of possible scenarios.

Internal

• Enhance communications with colleagues and develop an understanding of the charity's work and needs of its users.
• Provide training to staff on branding where necessary and ensure staff are well briefed on key communications issues.
• Be the ‘go to’ person with regard to marketing and communications within the organisation.

Other

• Support and attend charity and 3rd party events as required, these may be at evenings or weekends.
• Act as an ambassador for the charity.
• Undertake other tasks in support of the team’s fundraising and marketing efforts as directed.

PERSONAL SPECIFICATION

Experience and Skills

• Educated to degree level in English, marketing / communications, media studies, journalism or equivalent experience.
• A proven track record of developing and managing communications, PR and / or marketing campaigns.
• Demonstrable experience and skills of writing copy for a range of media and audiences and the ability to write concisely with flair and impact.
• An understanding of brand management.
• Experience of creating promotional literature with a good appreciation of strong, impactful design.
• Understanding and experience of digital marketing.
• A good understanding of the media and its networks, strong media contacts.
• Ability to work with external agencies to provide marketing related services e.g., design, print including negotiating, briefing and managing.
• Experience of working in the third sector (Desirable).
• Good computer skills with a working knowledge of Word, Excel, PowerPoint (essential), Canva (desirable) and Adobe Creative Suite (desirable).
• Highly organised with the ability to manage and prioritise a varied workload, working under pressure and to tight deadlines.
• Outstanding written and verbal communication skills.
• Demonstrable planning and project management skills.
• Creative and enthusiastic.
• Strong interpersonal and networking skills.
• Excellent collaborative and team skills.
• Takes pride in work and has an excellent attention to detail.

Job Types: Full-time, Permanent

Salary: £28,000.00-£32,000.00 per year

Benefits:

• Company pension
• Flexitime
• On-site parking
• Sick pay
• Work from home

Schedule:

• Flexitime
• Monday to Friday

Ability to commute/relocate:

• Aberdeen: reliably commute or plan to relocate before starting work (required)

Application question(s):

• Do you have at least 2 years experience in a Marketing role?

Education:

• Bachelor's (preferred)

Work Location: Hybrid remote in Aberdeen

Application deadline: 03/05/2023