Marketing and Communications Lead Remote
Job description
Who we are
Beam is an online exercise platform designed specifically for the bespoke needs of people with a health condition. We offer a diverse range of on-demand and live exercise and educational classes that are led by physiotherapists and exercise professionals who are either trained in or live with the health condition themselves. Alongside exercise content we offer community support and science backed, behavioural change features to help people start and stick to regular, relevant exercise for better mental and physical wellbeing.
Beam has offerings for people living with cystic fibrosis and kidney disease at present however Beam has recently pivoted and is concentrating its efforts on those living with kidney disease as the primary product offering. Initially the platform has supported those living with conditions in English speaking languages but is hoping to expand to communities who speak other languages in the not too distant future. We are also expanding beyond just the affected adult communities to the under 18’s living with kidney disease also.
Who we need
We are looking for a metrics driven, experienced Marketing and Communications Lead to join the Beam Team for 20 hours a week, initially on a 6 month contract. This person will be leading our marketing and growth efforts, specifically in the kidney disease condition for both the adult and child communities. They will be working closely alongside the rest of the Beam Team to help create and, most importantly, execute our marketing strategy.
This person needs to be based in the UK but will be working remotely.
Please read on if you think this could be you.
Role and responsibilities
- Build and execute both high and low level marketing strategies
- Brainstorm and develop creative marketing campaigns
- Conduct market research to find answers about customer requirements, habits and trends
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimisation, advertising, events planning etc.)
- Liaise with external partners to create and execute collaborative marketing campaigns
- Collaborate with other team members and external partners to coordinate brand awareness and marketing efforts
- Plan and execute initiatives to reach the target audience through engagement with NHS renal network and clinics throughout the UK.
- Plan and execute initiatives to reach the target audience through appropriate B2C channels (social media, influencers, e-mail, promotional mailings etc.)
- Actively manage the day-to-today engagement on multiple social media platforms including, but not limited to, Facebook, Twitter, Instagram and LinkedIn
- Assist in analysing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Undertake individual tasks of a marketing plan as assigned
Required skills and experience:
- At least 3 years of relevant marketing experience (ideally working with startups)
- Bachelors/ undergraduate degree, ideally in a marketing discipline
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
- Leadership ability
- Self-starter and finisher
- A combination of both copywriting and graphic design skills to pull together content of social posts, blogs and email newsletters.
- Demonstrable experience in marketing data analytics and tools
Desirable skills and experience:
- Experience working with health or other technology start-ups and achieving maximum efficiency despite the rapidly changing and resource limited startup environment.
- Knowledge or experience of working with people with long-term conditions
- Ability to operate independently and effectively drive multiple initiatives
- Excellent communication & presentation skills with the ability to influence a wide range of stakeholders, both internally and externally in multiple global locations.
- Strong presentation skills
- Excellent interpersonal management skills
- Solid computer skills, including experience with Google Suite, marketing software (content management systems, mailchimp etc), creative software (Canva, Sketch) and applications (Web analytics, social media analytics, Google Adwords etc.)
- Skilled in using social media tools such as Twitter, Facebook, Instagram (including Insta Stories), LinkedIn, Hootsuite
- Experience with the use of technology to support working on a remote team a plus, i.e. Slack, Monday.com, G-Suite, Zoom, etc.
How to Apply
On application, you will receive an automated email response which will include an application form that we will ask you to complete. ONLY those that complete the application form will be considered.
Job Types: Part-time, Fixed term contract
Contract length: 6 months
Part-time hours: 20 per week
Salary: £35,000.00-£40,000.00 per year
Benefits:
- Flexitime
- Work from home
Schedule:
- Flexitime
- Monday to Friday
Work Location: Remote
