Marketing and Brand Manager Manchester, England
Job description
Burgerism is a unique story. The first smashed burger concept in Manchester, we started from a shipping container in March 2018. People called us crazy. But we believed in what we were building and so too did our fans (not customers!). Inspired by their love, we upgraded from our shipping container, and took a warehouse in Salford - converting it into the city’s first dark kitchen.
Offering delivery and collection, we grew a truly cult-like following - one fan even got a tattoo of the Burgerism logo! Then the pandemic hit; but we remained online, every day, bringing Burgerism bundles of joy to a locked-down world.
Since then we’ve grown. Site #2 opened in March 2021, and that year The Burgerism Meal became the 8th most ordered item on Deliveroo in the UK. We were nominated into the Top 6 Best Burgers in the UK & Ireland in Deliveroo’s Restaurant Awards - the only online brand to make the list.
We now operate 5 stores across Greater Manchester and Leeds. But the Burgerism fans are hungry for more and we are, as ever, happy to deliver - with requests for expansion ranging from Dundee to Southampton! In 2023, our goal is to get to 12 stores!
The role!
We care deeply about how Burgerism looks and sounds. Our story is authentic. And we do our best to protect and grow our brand - as it is something that fans know and love.
In this role you will become the guardian angel of our brand; driving standards and always looking to improve upon what we do.
You'll take ownership of:
- Social channels
- Brand
- Content
- Brand collaborations
Specifics of what you'll get to do:
- Build out and manage TikTok
- Manage all post/replies on instagram, facebook and linkedin
- Newsletter ownership (internal and external)
- Boss all of our copy (become our tone of voice)
- Website management (copy, look and feel, content)
- Content production - photos, videos, vox pop, photoshop etc - the limits are endless here but we'd like for you to be comfortable with producing your own content
- Packaging design
- Brand awareness strategy - particularly for new store openings
- Build out brand merch
- Marketing calendar ownership
- Support on brand PR
Helpful experience / skills:
- First hand TikTok experience
- Copy writing
- Design software comptency
- Content production
- Experience in fast growing businesses!
Job Type: Full-time
