Marketing Activation Manager Ashford, Kent, South East England, England
Job description
Brakes have a fantastic opportunity for a Marketing Activation Executive to join the merchandising team on a full-time permanent basis who will report to the Senior Category Manager. This role is Monday – Friday, 39 hours per week, and we are offering a remote working contract with occasional travel to our Head Office in Ashford.
It will be your responsibility to take on all supplier brand activation including print and telesales and digital planning activation across all categories. You will also be supporting the wider team across Alcohol, Grocery, and Impulse on the day to day running of the category activities, including range, promotions and marketing.
Key Accountabilities & Responsibilities:
- The objective of this role is to manage the marketing relationship with key branded suppliers across all categories. Duties will include:
- Build an omnichannel approach strategy that supports our key branded supplier plans and investment, allowing for consistent and seamless CX
- Manage our existing supplier activation levers, which include telesales activity, in print publication “brand news” and digital plans
- Ensure that all supplier activation is embedded into our own branded marketing plans, taking into consideration calendar events and own brand strategies.
- Analyse and challenge success, focusing on data led decision making and improvements
- Challenge the norm to bring new ideas to the forefront on existing publications, marketing strategies and brand plans.
Support the Category management team within GDCI & Alcohol on:
- Using customer, market and supplier insight for category performance analysis, support the category team to create a marketing strategy to meet in year sales, cash margin and supplier investment targets.
- Development of strategic relationships with category partner suppliers
- Deliver sector specific ranges as required
- Manage execution of pricing strategy
- Customer tenders
About you:
The successful candidate will have proven experience in a similar Marketing or Sales role, looking to join a global organisation for the next step in their career. You will have a relevant qualification such as bachelor’s degree in Marketing or Business or a CIM qualification and previous experience in in-print, online and sales marketing techniques. You will be proficient in the use of MS Office and have a creative mindset and experience of using software such as Adobe, Photoshop or Canva with strong editing and writing skills suitable for each platform. Its highly desirable that the successful candidate have a knowledge and understanding of social algorithms and search engine optimisations and data analysis tools like Google Analytics. This role is suitable for someone who has the enthusiasm and passion to create consumer driven, dynamic, show stopping content and digital campaigns and someone who is a team player with a willingness to get involved in a range of activities.
What you’ll receive:
- A competitive salary
- Generous holiday allowance, with option to purchase 5 additional holiday days
- Pension scheme
- Huge discounts on all sorts of lovely food and award-winning products through our staff shop
- Discounts on Cinema tickets, shopping and earn cashback on purchases through Sodexo.
- Recognition awards and Incentives
- Career progression opportunities - being part of Sysco, the world’s leading foodservice business, opens up a world of possibility
At Brakes everyone is welcome. We don’t want you to ‘fit our culture’ we want you to help define it and we actively celebrate the unique talents of each and every colleague. We don’t just look at your CV, we’re more focused on who you are and your potential. As part of our values, we are committed to fostering a diverse and inclusive culture where everyone has a voice, is appreciated and has the same opportunities. We work hard to ensure that everyone feels part of our business, as we care for one another and connect the world through food and trusted partnerships. Our ultimate goal is to ensure that everyone belongs and thrives at Brakes and we recognise that Brakes can only thrive when everyone feels they belong. We'll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our resourcing team who will be happy to support you.
