market analyst Northridge, CA
Job description
The Senior Marketing Analyst is responsible for providing key market and business insights to inform the Medtronic Diabetes business’ overall strategy. This will require the ability to gather, organize and analyze relevant market data and information systematically using logic and reason to differentiate symptoms from causes and to identify and solve problems and inform strategic business decisions. Success in this role is dependent on the ability to interact with and influence senior management, as well as the ability to analyze data to drive conclusions and actionable recommendations.
Ideal candidates are energized by data-driven problem solving. Motivated by the questions “What If” and “Why” and enjoy digging into the results to understand what happened, what worked, and what needs improvement. Enjoys understanding how actions today impact the future and has a passion for building relationships with cross-functional partners and influencing decision-making.
Medtronic Diabetes is based in Northridge, CA. Preference for this position to be based in Northridge, CA or Minneapolis, MN. Remote within the US may be considered for exceptionally qualified candidates.
About Medtronic Diabetes:
When you join Medtronic Diabetes, you become a member of our global team of dreamers and doers who are working tirelessly to reduce the burdens for people living with diabetes.
You can’t take a break from diabetes, and this can be exhausting and burdensome for those working to manage their blood sugar levels on a daily basis. One in 10 adults in the U.S. are living with diabetes and current rates are projected to double by 2040. Typically, someone living with diabetes is faced with hundreds of diabetes related decisions a day: I’m hungry, what do I eat? What are my sugar levels? How many carbs does this meal have? How much insulin do I dose?
Medtronic Diabetes is working to alleviate this burden by designing the future of diabetes technology through next generation sensors (CGM), insulin delivery medical devices, and the power of data science and AI. The innovations in the diabetes field are at the nexus of the digital experience.
Medtronic’s overall mission is to alleviate pain, restore health, and extend life. That’s why our employees enjoy dynamic career opportunities while working to engineer extraordinary innovations that the world needs.
At Medtronic Diabetes, we are working with the global community to change the way people manage diabetes. Together, we will transform diabetes care by expanding access, integrating care, and improving outcomes so people living with diabetes can enjoy greater freedom and better health.
Click here to read more about the Medtronic Diabetes business.
A Day in the Life
- Market Modeling: Develop a comprehensive market model accounting for market dynamics, product features and capabilities, competitive landscape, and global expansion. Work with cross-functional teams to incorporate key data points into market models. Maintains market models, verifies the accuracy of the data, and acts as a liaison to the business.
- Strategic Planning: Provide quantitative substantiation to guide upstream product development, downstream commercialization, and business development decisions
- Competitive Intelligence: Monitor direct competitors and identify indirect and disruptive threats to overall business goals. Provide regular updates to cross-functional stakeholders to ensure internal awareness of competitive threats
- Attend major medical meetings, sales meetings, and meet with customers and field representatives regularly to gather information, identify needs, and assess opportunities to help drive marketing programs.
- Anticipate, identify, and resolve high-level problems associated with project execution.
- Motivate and influence cross-functional team members in achievement of goals.
- Manage other high-impact projects and duties as assigned.
- Minimal travel
- Bachelors degree required
- Minimum of 4 years of experience in commercial analysis/research, or advanced degree with a minimum of 2 years'
Nice to Have
- Forecasting and competitive intelligence experience
- Financial analysis, budgeting, forecasting/demand planning experience
- Experience in the development of a wide range of data inputs/sources through primary and secondary research and refining inputs into meaningful insights conveyed in standardized business reporting.
- Project management skills
- Strong interpersonal, written, verbal, influence and presentation skills.
- Experience working in a highly matrixed environment
- Experience in a high performing marketing or strategic planning environment demanding a sophisticated approach to understanding market trends and impacts, including the ability to translate scenarios for how future markets and landscapes will evolve.
- Experience working in the medical device and healthcare industry.
- Evidence of having successfully developed and/or utilized business intelligence tools and findings to provide key information which influenced management decisions in a meaningful way.
- Strategic agility and structured thinking, intellectual curiosity
- Proven ability to build and/or participate in intelligence networks across an organization, including scoping and leading projects with cross-business unit teams
- Strong negotiation and influence management skills
- In-depth understanding of current and future diabetes therapies
- Self-starter comfortable taking initiative
- Strategic and tactical marketing skills
- Strong team orientation
- Ability to work in an ambiguous environment
- Collaborative approach, familiarity with matrix organizations and how to successfully work cross-functionally to improve the acquisition and leveraging of market intelligence.
- Must be a hands-on subject matter expert, focused on results and execution
- Demonstrated ability to plan, organize, monitor, and execute marketing projects
- Global marketing experience
About Medtronic
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.
We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.
Physical Job Requirements
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)
