market analyst Newcastle upon Tyne, England
Job description
Full-time
Insights
Newcastle
We're looking for an experienced digital marketing Data Analyst to join our talented Data & Insights team in our Newcastle head office.
As a Senior in the team, you will be an integral part of the agency, assisting all teams to provide data-driven decisions.
Using a suite of tools to identify opportunities across a wide range of industries, you will work alongside some of the brightest digital talent, to deliver successful digital marketing campaigns to a wide portfolio of clients both regionally and nationally.
The role
We have the perfect opportunity for an experienced and enthusiastic Data Analyst.
You'll be responsible for:
# Using appropriate data analytics methods to measure the effectiveness of digital marketing campaigns and client objectives.
# Analysing marketing campaign results and providing actionable insights to optimise campaign performance.
# Interpreting data trends and patterns to drive decision-making in campaign planning and performance optimization.
# Conducting A/B tests, analysing the results, and making data-driven recommendations for improvements.
# Creating engaging reports and dashboards to present campaign performance.
# Mentoring and supporting more junior members of the team and leading on knowledge sharing sessions across the agency to support innovation and continued professional development.
When you join our crew you get a platform to shine ... and a competitive salary and bonus scheme, 25 days annual leave with the option to buy more (plus public holidays and your birthday off), social activities and office events including our famous monthly breakfast buffets, as well as a range of wellbeing options, a personal development plan, and more!
The person
Ideally you'll have:
# At least 2 years' experience as a senior Digital Marketing Analyst or similar, preferably in an agency setting.
# Proven experience using data visualization tools and techniques to present complex data in a simplified and engaging manner.
# Proficiency in Google Analytics, Google Tag Manager, Excel, Looker Studio, Hotjar/Clarity.
# Good understanding of marketing methods such as Search Engine Optimisation (Organic Search, Digital PR), Performance Marketing (Search, Social, Affiliate), Conversion Rate Optimisation, out of home advertising & Brand building.
# Strong analytical and problem-solving skills, a natural ability with numbers and identifying patterns and trends.
# Excellent verbal and written communication skills, with the ability to present findings and recommendations to diverse audiences.
# Excellent attention to detail.
And fantastic if you also have;
# A desire to progress your career and move into a management role in time
# Strong communication and collaboration skills
# An organised approached to managing work and meeting deadlines
# A positive and self-motivated attitude
# A flexible and adaptable approach to work
# A great attitude and willingness to support colleagues and contribute to a positive team spirit
# A passion to train and share skills with other team members and departments
