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WHO ARE KFC?

Colonel Harland Sanders opened the first KFC in Corbin, Kentucky in 1938. He started with one store, 11 herbs and spices, and an idea. From there our incredible brand and product grew to what it is today.

KFC first came to the UK in 1965 with our first restaurant in Preston, Lancashire. Today we are a billion-pound business with over 900 restaurants run by our 28,000 restaurant team members. Our headquarters are based at the Restaurant Support Centre (RSC) in Woking, Surrey – a 24-minute train from Waterloo. Of the c.900 restaurants in the UK, 900 of our restaurants are owned and operated by 40 franchise partners; the remaining 50 are company owned and run.

We are proud to have received a number of accolades in recognition of our commitment to our employees, including being named as Britain’s Top Employer three years running. To work for KFC is to be part of one big family.

OUR CULTURE

BREAKTHROUGH RESULTS, TEAMWORK AND RECOGNITION

We believe that our success is driven by the power of our employees working in unison with a shared set of common goals and values. We are very proud that KFC UKI is recognised as a key market not only in terms of profit and innovation but also for the talent we grow and develop for Yum!

As an equal opportunity employer, we embrace individuality and diversity. We employ irrespective of background, age, ethnicity, colour, gender, disability, sexual or religious orientation and marital status.

MORE ABOUT THE ROLE

We are inviting you to join the digital transformation journey here in KFC!

This is a unique and exciting opportunity to join the Retail Solutions team as a Digital Insights Analyst, a role that has the opportunity to influence real business change, accelerate the growth cross our physical and digital channels, and help set us up as a data driven brand and retailer.

We are looking for a bright, curious, and resilient future leader who can drive and develop our data analytics agenda for our retail and eCommerce function.

You will be managing and analysing the data being processed at our digital ecommerce channels to create useful insights for strategic purposes. This is an instrumental position to bring the business to the next level, as you will support Marketing Managers, Digital Product owners and other stakeholders with visual data analysis to facilitate conversations and assist in data-driven decision making.

The Digital Insights Analyst will be responsible for designing and implementing eCommerce data models and dashboards using visualisation tools such as Looker Studio or mParticle/Indicative, and working with a variety of stakeholders to visualise and track key performance metrics.

The Digital Insights Analyst must be able to partner with key stakeholders in our business in order to completely understand context and guide which business priorities we should address using data and how we should go about doing so. This role will serve as a domain expert and will develop a rapport with our internal business partners as an essential, long-term part of the team.

KEY RESPONSIBILITIES:

Performance Analysis – Lead the analytics infrastructure that surrounds digital and retail performance, provide data-led insights to drive brand and business growth.

Segmentation and Modelling – Build predictive models to elevate the customer experience and drive commercial growth in our restaurants in the UK. Build segmentation models to improve marketing effectiveness and customer experiences.

Data Stack Design & Tooling – Deliver and input into solutions and implementations of tools that can leverage machine learning (ML) techniques, exploratory data analysis, data visualisation and successfully deploy to support cross functional teams.

Presentation – Create and present dashboards with key business metrics for senior stakeholders including RGM and C-level.

WHAT YOU’LL DO:

• Analyse customer and transaction data from first party sources to provide insights that will help the business to make key decisions on menu items, categories, offers, rewards to increase sales across all digital channels.
• Lead all projects in digital channels from an analytics point of view, to make sure the key metrics for the business are tracked properly in a way that can be shared with senior stakeholders.
• Provide thought leadership on latest data technologies and applications for our KFC use cases.
• Conduct and support white-boarding sessions, workshops, design sessions and project meetings as needed, playing a key role in cross-functional business relations.
• Design and implement metrics, dashboards, and reports.
• Apply visualization techniques to facilitate conversations and assist in decision making.
• Maintain our recently migrated Google Analytics to GA4 and review the data on a regular basis to maximise accuracy.
• Collaborate with our KFC UKI digital development and intelligence teams to enhance, scale and operationalize existing models.
• Communicate effectively with both technical and nontechnical stakeholders.
• Maintain business relationship with KFC and YUM global partners to leverage learning, ideas and scale with tools and platforms.

WHAT WE’D LOVE FROM YOU

EXPERIENCE

• 3 to 5+ years of experience of relevant experience interpreting data in a business intelligence, analytics, or data science role, ideally in an eCommerce environment, including relevant tools, techniques, and technology.
• Advanced analytical and quantitative skills to use data and metrics to back up assumptions, evaluate the hypothesis and complete root cause analysis of the business problem.#
• Experience in integrating business analysis with technical solutions that involve advanced analytics solutions, demand forecasting, segmentation, churn prediction, predictive maintenance and route optimization, etc.
• Ability to work with key business stakeholders throughout the organization to identify opportunities for leveraging our data to drive business solutions by using advanced analytical methods.
• Excellent knowledge of Google Analytics 360 and generating insights using web analytics data.
• Experience working with CDP platforms (mParticle/Indicative is desired).
• Degree in a quantitative field (statistics, business analytics, computer science or business administration) is desired.
• Excellent communication skills, both written and spoken, in English.
• Excellent analytical skills.

KNOWLEDGE, SKILLS or ABILITIES:

• Commercially sound, with a solid understanding of business and channel performance and highly results driven.
• Highly analytical and be able to take complex data structures, flows and identify key commercial or guest opportunities.
• Strong communication skills with ability to communicate complex analysis to senior stakeholders clearly and simply. Ability to align the organisation on data driven decisions and recommendations.
• Utilises team collaboration to create innovative solutions efficiently.

ABOUT YOU

• Enthusiasm and passion for data, guests and food is a must!
• Self-starter and work in an environment that fosters entrepreneurial minds.
• Believes in culture of transparency and trust.
• Open to learning outside scope or knowledge skillset.
• Solution driven, meaning you’ll be inquisitive, tenacious and determined… always looking for new ways to deliver ground-breaking work.
• Patient, resilience, and be able to make judgment calls under pressure.
• Growth hacker mindset who can balance short- and long-term goals and objectives.

WHAT WE CAN OFFER YOU

REWARD, PROGRESSION AND LOTS OF RECOGNITION

A career with KFC offers much more than just fantastic earning potential. We reward achievement with amazing incentives and benefits, including;

• Company and performance-related bonus
• Generous pension with up to 11% company contribution
• Private healthcare with the option to increase to include family cover
• Annual holiday allowance starts at 25 days with the option to buy or sell up to 5 extra days per year
• Recharge Days - an additional 5 days per year to disconnect from our day-to-day (in addition to annual and bank holidays).
• After 5 years’ service, annual holiday allowance increases to 30 days
• Study support may be available for job-related qualifications
• Competitive parental leave and flexible return to work options
• Wellbeing Gift - £50 to invest in an app that will help your personal health and well-being
• Wellbeing Reimbursement - A fund to claim back costs throughout the year that support your well-being such as vitamins subscriptions, language lessons, gym membership.
• Sanctus - 1:1 Mental Health coaching sessions.
• ‘Leave me the cluck alone time’ – an hour per day outside of your lunch break to step away from your screen.
• Virtual Commute -time blocked out in our diaries to give space without meetings to start and finish the day the most effective way.
• Flexible and Voluntary benefits including Dental Insurance, Health Screening and Gym Discounts.

That got you cluckin’ excited? Apply now- there might just be a seat for you at the Colonel’s table…