Job description

Marketing Analyst

ABOUT US

Established in 1982, Bulk Barn is Canada’s largest bulk food retailer with close to 300 stores and growing! The key to our success is progressive thinking, detailed/ methodical planning and flawless execution by passionate people across our organization. We strive to foster a balanced and flexible culture that benefits both our customers and employees.

OUR VALUES:

• High Standards
• Passionate
• Committed
• Exciting and Fun
• Supportive
• Customer Oriented

WHAT WE OFFER

In addition to a competitive compensation program and employer-paid benefits, we are conducting a 2-year test pilot on:

• Possibility of work-from-home arrangements, depending on the position
• A 32-hour flexible work week
• Casual dress code

ABOUT THE ROLE

The Marketing Analyst will provide data driven recommendations to assist in the continuous improvement of marketing promotions through the various platforms used by the Marketing department. Through strong analytical support, innovative recommendations and insights, the Marketing Analyst will have a direct impact on maximizing store sales through marketing initiatives.

Duties and Responsibilities

• Analyze implemented marketing measures and submit recommendations to leadership.
• Collect and analyze data (demographics, preferences, needs, and habits to identify potential markets and factors affecting strategic marketing) and submit recommendations to leadership.
• Conduct analysis to identify trends and gain insight on current areas of success and current areas that require improvement.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Provide consistent return of investment (ROI) reporting and metrics against clearly defined advertising campaign goals.
• Work closely with other business units/departments in order to better analyze the implementation process of marketing strategies.
• Act as key contributor to the Marketing Department by analyzing promotional data and make recommendations on how to increase sales, traffic and gross profit.
• Analysis of all promotional platforms, which included, but are not limited to; Facebook, Instagram, TikTok, YouTube, Company Website, Email Marketing, Flyers, etc.
• Perform thorough report testing on assigned business projects.
• Responsible for weekly sales analysis reports (coupon redemption summary, flyer and instore specials).
• Responsible for the analysis of all Marketing activity and following completion report to next level management on project/program performance as well as provide recommendations on analysis findings.

• Any other ad hoc duties, as required.

Education & Skills

• 4-5 years' experience with Marketing reporting, data and analytics
• Experience analyzing Flyer, Social Media, Web and Email Marketing performance
• Familiar with extracting data and providing analysis from: Google, Facebook, Instagram, Web (traffic, behavior, functionality) and provide recommendations to improve

• Advanced knowledge of Microsoft Excel
• 3 - 5 years' experience preparing and delivering presentations
• 3 - 5 years' experience creating custom reports and dashboards
• 3 - 5 years' experience working under pressure and meeting tight deadline in a standard driven environment
• 1 - 2 years' experience working in a team driven environment with good interpersonal skills
• Intermediate knowledge of Microsoft word, PowerPoint and Outlook tools

HOW TO APPLY

If you are interested in this role, please forward your resume to us, along with a covering letter telling us why you would like to join our team.

Bulk Barn Foods Limited is an equal opportunity employer that values diversity in the workplace. Accommodation is available in accordance with the AODA, if requested. Our corporate facilities require employees to be fully vaccinated. Exceptions will be made in accordance with the Ontario Human Rights Code, and all requests for exemptions will be validated by the Company.

Only those candidates who are selected for an interview will be contacted. No telephone calls please.

Job Types: Full-time, Permanent

Salary: $65,000.00-$73,000.00 per year

Benefits:

• On-site gym
• Store discount

Flexible Language Requirement:

• French not required

Schedule:

• Day shift
• Monday to Friday

Work Location: Hybrid remote in Aurora, ON

About Bulk Barn Foods

CEO: Craig Ofield
Revenue: $25 to $50 million (USD)
Size: 51 to 200 Employees
Type: Franchise
Website: www.bulkbarn.ca