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Wealth Management

Across Wealth Management, Goldman Sachs helps empower clients and customers around the world to reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking, and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our direct-to-consumer business provides digital solutions that help customers save and invest. Across Wealth Management, our growth is driven by a relentless focus on our people, our clients and customers, and leading-edge technology, data, and design.

Marcus by Goldman Sachs

The firm’s direct-to-consumer business, Marcus by Goldman Sachs, combines the entrepreneurial spirit of a start-up with more than 150 years of experience. Today, we serve millions of customers across multiple products, leveraging innovative design, data, engineering, and other core capabilities to provide customers with powerful tools and products that are grounded in value, transparency, and simplicity.

Marketing Analyst – CRM and Social Media

We're seeking a proactive, organised and highly motivated Marketing Analyst to join the Marketing team in our London office. The role will include supporting the CRM and Social Media Manager on campaign execution across both channels, so the ideal candidate will have experience in one area and an aptitude to deepen knowledge across the other.

Responsibilities:

• Creating, curating, and maintaining organic and paid social media calendar, working with firmwide social media and content teams to generate on-brand and relevant Twitter and Facebook posts for customers and prospects, in line with business strategy and brand pillars.
• Working closely with wider marketing channel teams to ensure alignment across channel calendars for consistency and amplification on brand messaging.
• Develop social media strategy to increase followers, reach and interactions.
• Manage end-to-end execution of organic social media activity including idea generation, writing social posts and stakeholder approvals.
• Continuous improvement: stay on top of social media trends, sharing updates and tools to optimise social activity.
• Support the CRM Manager to build, plan and execute on CRM campaigns in line with business objectives and strategy.
• Continuously seeking optimisations of CRM platform to enhance customer comms and experience.
• Drive customer retention and value through our customer engagement channels, planning personalised and relevant communications to customers cross-channel.
• Analyse results of CRM campaigns, gathering insights of performance to feed into improvements and recommendations for future activity.
• Working closely with Customer Care Team and Engineering to ensure cross-team alignment on email deployment.
Use Adobe Campaign to build and deploy email marketing campaigns to customers.

Experience and skills:

• Relevant marketing qualification
• 2+ years working in a marketing function.
• Experience building and deploying email campaigns using an ESP, ideally Adobe Campaign
• Knowledge of social listening and experience platform, Sprinklr preferred.
• Knowledge of HTML and CSS advantageous
• Highly organise and motivated with ability to work to tight deadlines.
A proactive, ambitious creative and critical thinker

ABOUT GOLDMAN SACHS

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html

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