Back

Manager, Data Strategy London, England

Ralph Lauren

Full Time London, England 27327 - 64525 GBP ANNUAL Today

Job description

Position Overview

The Customer Insights and Experience (CIX) team mission is to put the customer at the heart of Ralph Lauren business through personalized customer experiences across total eco system, fuelled by data analytics and predictive modelling informing customer and business strategy. The Data Strategy team is the vital part of CIX organization driving end to end data and technology capabilities to enable best in class customer centric marketing.

We are seeking a passionate and experienced Data Strategy Manager to lead our Data Strategy team. Reporting into Director of Insights and Data Strategy, this strategic role is responsible for helping build data, technology, and operational best practices necessary to carry out the overall data strategy vision. The Data Strategy team supports all aspects of customer segmentation, first party data capture and consumer activation (acquisition and retention) along the consumer journey for all brands and channels across our EMEA organization.

Essential Duties & Responsibilities

CRM STRATEGY ACTIVATION:

Lead data requirements to support CRM strategies for all direct-to-consumer channels
Oversee audience selection and data implementation in ESP
Manage database heath reporting, campaign data trouble shooting and optimization
Oversee successful campaign data execution across total campaign cycle
Create and maintain data standards and procedures that ensure data accuracy, completeness and consistency
Oversee the management of customer data, including data acquisition, storage and analysis

DATA CAPTURE STRATEGY:

Develop and implement data capture strategy and optimization across all direct-to-consumer channels
Establish data quality standards in collaboration with Legal, IT and Global CIX teams

- Define and prioritize implementation roadmap across all channels o Identify progressive data collection methods to enhance customer data - Monitor and evaluate data capture processes and effectiveness AI

MODEL OPTIMIZATION:

Work closely with the CRM agency on development and enhancements of AI model suite
Identify and evaluate business opportunities that require further AI model development
Lead analysis to evolute business hypothesis and interrogate existing model suite

- Track performance of customer database across AI models as required - Support test and learn roadmap, advice on optimization in partnership with CRM team

CDP MIGRATION:

Lead EMEA CDP migration and partner with Global IT team on delivery roadmap
Oversee migration plan including timelines, data mapping, data cleaning, and data validation
Lead all key stages of migration including Foundational Data UAT, Reporting, AI Models and Campaign migration
Ensure appropriate testing and validation of the new CDP platform

MARKETING TECHNOLOGIES INTEGRATION:

Oversee Marketing Technologies implementation as necessary including new data feeds, Microsite development, omnichannel optimization
Work with the Clienteling team on data requirements to enhance clienteling tool capabilities
Collaborate with Media team on testing and lead data requirements as necessary
Identify Martech integration opportunities to optimize customer omnichannel experience

PARTNERS AND AGENCIES COLLABORATION:

Be the voice of Data Strategy across functional forums and strategic initiatives
Lead the relationship with Data Agency and work closely on database management, governance, and data trouble shooting
Work closely with CRM agency on AI models development and optimization
Partner with IT and Legal teams on data governance, optimization, and best practice
Collaborate with the wider EMEA CIX team on cross functional strategies and activations
Work closely with the Global CIX team on alignment across key data projects and best practice

TEAM LEADERSHIP AND MANAGEMENT:

Lead prioritization and delivery of all Data Strategy projects o Lead, coach and develop team of 2 Analysts and an Intern
Identify opportunities for team upskilling, internal and external resources, and new tools
Support individual Analysts development and dedicate time for each direct report as required
Work closely with the Insights and Data Strategy Director on team strategy, goals, development, and delivery

Experience, Skills & Knowledge

Key Requirements

Minimum 5 full strategic performance cycles in data experience in Data Strategy, CRM or Marketing Strategy
Experience in leading CRM data requirements and audience segmentation
Experience in leading data governance and standards
Experience in data modeling and customer profiling
Excellent leadership and team management skills
Experience presenting to senior teams, supporting, and influencing their decisions
Great experience in prioritization and managing team projects
Highly self-motivated, analytical, with sharp attention to detail
Highly creative in problem-solving & communication, with rigorous implementation
Knowledge of current and emerging IT technologies and trends

Technical Skills