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Manager, Brand Identity

Location: Brentford, UK

7 to 12-month FTC

• GSK House, Brentford

We’re moving towards a more sustainable future with our new headquarters. With better public transport links and proximity to world-class science and technology institutions, we’re excited for our move to the vicinity of Earnshaw Street, London WC1A (“the New HQ”) by end H1 2024.

Job Purpose

GSK is a global organisation where the importance of a strong brand and unified visual identity and voice is truly valued. In 2022 we launched our new brand and identity, created in partnership with Wolff Olins. We’re now looking for an enthusiastic and proactive design-focussed brand manager to play a key role in the ongoing embedding and management of our identity across all business areas and global markets.

Working closely with the Director, Brand Identity and members of the Brand Identity and Content Production team, you’ll play a key role in the delivery of the brand identity and content plan. You’ll be responsible for creating the tools, assets, guidance and communications to enable our identity to be applied accurately and consistently within an agreed brand framework. You’ll work with internal stakeholders and external partners to ensure our identity is fit for purpose and able to communicate the complexity and breadth of communications required by the business.

Key Responsibilities:

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following

• Develop the understanding and embedding of the brand and identity across the business. This includes answering questions and managing conversations with internal stakeholders and external partners around the use of the identity.
• Responsible for the management and development of the Brand Identity Helpdesk, responding to enquiries that come into the team via the helpdesk for design feedback and support applying our brand and design guidelines. This includes providing constructive guidance on the application of the identity when reviewing work, and escalating queries to senior members of the team when required.
• Support the creation and delivery of brand and design training content, materials and programmes to colleagues, agencies, and partners across all areas of the business and all global markets.
• Actively manage our network of Brand Champions (internal and agency), leading monthly meetings, quarterly inspiration sessions and organising our annual agency sharing session.
• Proactively seek insights and learnings about our brand identity through user feedback, and ensure they’re incorporated into the ongoing development of our brand and design guidelines.
• Develop and manage internal and external communications on behalf of the Brand Identity and Content Production team, including the creation of supporting content.
• Maintain a thorough understanding of how other comparable businesses and sectors are using and managing their brand and identity and how we compare.

Why You?

We are looking for professionals with these required skills to achieve our goals:

• Experience of brand management or delivering design in an in-house or agency role.
• Bachelor’s degree in graphic design, visual communication, brand management or similar.
• Demonstrable understanding of the role visual and verbal identity plays in building brands.
• Understanding and appreciation of the creative and design process with the ability to articulate constructive feedback concisely, and direction clearly.
• Experience of creating, managing, and delivering brand and design assets, guidelines, and training content.
• Good written and verbal communication skills, with experience influencing internal and external stakeholders.
• Good project and agency management skills, including writing and delivering briefs, clarifying objectives, evaluating outcomes against the brief, reporting, and delivering work on time and within budget.

Desirable

• Hands-on design skills including proficiency using Adobe Creative Cloud and developing design from concept to artwork.

Why GSK?

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on [email protected] or 0808 234 4391. Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels

As you apply, we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

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