manager Richmond, London, England
Job description
Inspire and lead our in-house creative & content team, bringing our tails.com brand to life across our customer journey - this is a unique opportunity for you to showcase your creative, strategic and leadership skills, playing a key role in our new Brand & Proposition group.
Changing the world of pet food for good
We’re tails.com, a dog food subscription company with a big difference. We create truly tailored food for each and every dog we serve. We start by asking people a few simple questions about their dog. Then we use that information to create their dog’s unique tails.com recipe – so their dog gets exactly the nutrition they need, in the taste they love, delivered to their door every month. It’s clever stuff.
We’ve got bold plans. Having created an entirely new category in pet food, we’re now scaling fast in the UK and Europe – backed by Purina, one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards the same goals – and a bunch of smart-ish dogs, all working on their own thing.
Together, we’ll change the world of pet food for good.
Build a powerful brand
At tails.com the Brand team defines our brand strategy and partners across the business to creatively bring this to life across all customer touchpoints (physical, digital and experience). The team is part of the Brand & Proposition Group, and is made up of the core Brand team, the Creative & Content team and the Product Design team.
The role
The Head of Creative & Content leads the talented & passionate internal creative team who bring our brand to life across our customer journey, covering all aspects of the creative, social and community mix. This position is a part time position, working 4 days per week.
The things you’ll do:
Leadership
Support, develop and motivate a high performing Content & Creative team to deliver content development, implementation, creative execution and commercial impact
Serve as a senior leader on the Brand Leadership team, helping build capability across the brand team
Champion our new Ethical Marketing Policy across the business, and lead on all brand initiatives supporting our b-corp application & commitments
Lead key strategic brand workstreams like ‘Value’, evangelising the creative team’s thought-leadership across the business
In-house Creative Production
Lead the in house creative team to produce best in class creative that aligns with our brand strategy and key customer segments and that delivers impact across the customer journey
Partner with marketing & commercial teams to fully fulfil their creative needs via the inhouse team, producing and iterating high performing creative
Lead the inhouse editorial team, ensuring that our brand voice is clear, consistent and inline with our brand strategy
Partner with NPD and range teams to deliver creative and campaign assets for NPD and EPD launches and campaigns, through from product identity and packaging to launch campaign toolkits and channel assets
Content Marketing:
Develop our content marketing strategy and lead delivery and measurement across blogs, social channels and YouTube
Lead the content publishing strategy and editorial calendar across all platforms
Lead the social media strategy and plan, determining which platforms to focus on and why, setting targets for reach and engagement, and ensuring that content leverages the native capabilities and storytelling characteristics of each platform
Set the standard for marrying ‘art’ and ‘science’ in content development, being both a storyteller and a data analyst, leveraging quant and qual data and brand strategy to develop content plans and assets, and to assess their effectiveness
Community Marketing:
Define strategy and provide direction for community marketing at tails.com, delivering growth and improved engagement of the Facebook group Wet Nose Nation
Launch and grow the in-real-life arm of community marketing, integrating with and building from the online group
The skills you’ll bring
Compelling prior brand creative leadership experience (10+ years), ideally both client & agency side (mix of B2C and D2C preferred)
Substantial track-record of leading a highly effective internal creative team across creative, social & community disciplines
Evidence of exceptional creative flair & strong communication skills (across the creative mix, including copywriting & artwork / design)
Mastery of organic social content strategy & execution across channels that builds brand awareness, equity and community
A natural and inspiring leader who will help our brand team to do the best work of their lives whilst role-modelling the tails.com values
What’s next?
If this sounds like it matches your experience and what you’d love to do, we can’t wait to hear from you! If you’re unsure whether you fit our criteria exactly, please get in touch anyway. And because we believe that diverse teams perform better, we’d especially love to hear from you if you’re from an under-represented demographic.
Here’s a taster of how our recruitment process works:
Once you have applied your CV will be reviewed by the Hiring Manager.
If selected, you will have a video call with our Brand Director w/c 19th July.
Should you be successful, the next stage will be a video call with the Head of Content and Creative.
If successful, you will be invited back to present a task back to a panel of interviewers for 1 hour.
Our Commitment
We’re proud to be an active equal opportunity employer. We want to give everyone a fair chance to join us in changing the world of pet food for good. We do this by conducting a structured recruitment process for all candidates, as well as actively promoting our roles to communities that are under-represented at tails.com.
During your interview process you’ll meet some of our team with varying levels of responsibility and experience. We want to give every candidate a fair interview process and if you need any reasonable adjustments made, please let us know.
What's in it for you?
Competitive salary, reviewed annually.
Flexible core hours, giving you true work life balance.
Hybrid role to ensure this role works for you.
25 days of holiday (excluding bank holidays) which increases over time to a max of 27 days.
9/10 day working week - meaning every other Friday off to enhance your wellbeing without a reduction in pay and leave allowance.
Optional 5 days unpaid leave and 1 paid volunteer day each year.
When you need a change of scenery, you can work from abroad 2 weeks every 6 months.
Health insurance for you, paid by tails.com (starting mid 2023)
Extended maternity, paternity, shared parental and adoption pay. 6 months at 70% pay.
Flexible paid care leave to support immediate dependants, people close to you and pets.
An external financial coach to support a range of topics - debt management, savings and investments.
Vet service - to support with all pet related questions.
In house L&D team, with access to year round courses to help drive your development.
50% discount on all tails.com and 40% on Republic of Cats products.
Discounted gym membership.
