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Job Role: Marketing and Advertising Performance Manager

Location: Guildford

Salary: £50,000 (may be flexible for the right candidate)

Flexibility: Flexible working – Hybrid working; 2 x days a week at home, 3 x days a week in the office

Future Focus Recruitment Ltd is currently recruiting for a Senior PPC Manager/ Performance Manager for one of its leading clients in Guildford

Key Skills:

· Creating, developing and implementing effective long and short-term paid search strategies with excellent ROAS for our clients.

· Managing PPC/Paid Social budgets while strengthening platform accounts and key client relationships.

· Running and optimising multiple PPC/Paid Social campaigns simultaneously.

· Overseeing campaigns across several platforms (e.g., Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Social Media Ads, Bing).

· Targeting selected groups through keyword and audience research.

· Managing and editing campaign budgets and adjusting bids to optimise ROAS.

· Tracking daily, weekly and monthly KPIs to identify opportunities for improvement or more efficient spending.

· Reporting KPIs to management regularly via various dashboards.

· Producing engaging, clear and concise copy for campaigns.

· Ensuring campaigns are aligned across multiple channels, avoiding wasted spend or crossover.

· Reducing the risk of click fraud and irrelevant spending.

· Staying up-to-date with PPC/Paid Social/SEM trends and techniques and applying them where relevant.

What You Will Do:

• Manage a portfolio of our client's paid media campaigns, working across an exciting and diverse range of platforms, including paid search, display and video.
• Work with the Account Manager and digital team to develop strategies for your accounts.
• Ensuring best practice approaches are adopted throughout your work for consistent, high-quality output.
• Act as a point of contact and escalation for all the assigned accounts within your team
• Work with clients to set campaign KPIs and ensure performance is monitored closely against client goals and contractual requirements.
• Develop and maintain close and productive client relationships, as well as have the ability to identify new business opportunities from existing clients.
• Develop a strong insight into each client's campaign(s) and provide well-informed, strategic and timely advice to clients and internal departments to continually optimise activity.
• Create and provide campaign performance reports and ensure they are shared and communicated well to the client.
• Be comfortable reporting any potential issues or concerns with management if you believe escalation may be required.
• Liaise with clients as and when required.
• Work with other senior members on forecasts and proposals.
• Keep up to date with the latest changes in the paid landscape and ensure these are communicated internally.
• Development of client strategies and discovery sessions.

Skills, Knowledge and Experience:

· Minimum 4 years’ experience (PPC/Paid Social) as a PPC Manager or Digital Marketing Specialist with Google Ads certification

· Experience with multiple platforms, e.g. AdWords, Facebook Ads, Bing.

· You'll need strong analytical and numeracy skills and be confident translating large amounts of data into easily understandable or visual reports.

· Expertise in using and manipulating paid search dashboards to optimise spending.

· Confidence using Google Analytics or similar tools.

· Excellent verbal and written communication and Experience presenting reports and optimisations.

Desirable Qualifications:

· Facebook Blueprint Certification

· Microsoft Ads Certification

· Any other relevant digital marketing qualifications

Benefits:

· Working alongside a team of highly experienced director-level marketing experts.

· Flexible working – Hybrid working; 2 x days a week at home, 3 x days a week
in-office. We are more than happy to consider and support requests for flexible working hours, for example, to support parents/carers.

· Casual dress

· Annual pay review

· Flexible early finish on Friday afternoons

· 25 days holiday plus bank holidays. Weekday birthday leave & office closure for Christmas (annual leave entitlement does not need to be used for this period)

· Government Workplace Pension

· Dog-friendly office environment

· Regular staff training and full career and self-development programme, including annual team training budget

· Regular team building days and quarterly large company events

· Regular team lunches and social activities

· Long service perks and incentives

· On-site parking

Job Type: Full-time

Salary: Up to £50,000.00 per year

Benefits:

• Company pension
• Free parking
• Work from home

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Guildford: reliably commute or plan to relocate before starting work (required)

Experience:

• developing client strategies: 4 years (required)
• Google AdWords: 4 years (preferred)
• Social media marketing: 4 years (required)
• PPC: 4 years (required)
• Agency Side: 4 years (required)

Licence/Certification:

• Google Ads Certification (required)

Work Location: Hybrid remote in Guildford