Lead Copywriter – John Lewis Financial Services London, England
Job description
What’s the role about?
At the John Lewis Partnership, we are working in Partnership for a happier world – our shared Purpose that guides us in everything we do and inspires 3 important principles; happier people, happier business, happier world.
As a Lead Copywriter, will own the Financial Services Tone of Voice guidelines, ensuring all copy is on brand and adhering to all relevant FS compliance and legal standards.
What will you be doing?
You will be the gatekeeper of the FS tone of voice and own the editorial for the FS website.
You will be a leader in our Copywriting space, indirectly leading a community of Copywriters and owning the process of peer review and sign off content to ensure it meets FS and compliance standards.
You will demonstrate your understanding of tone of voice guidelines and your wider knowledge of communication and language to deliver exceptional campaign, customer, brand and service copy with flair and authority across multiple touchpoints and subject matter.
You will be the guardian of our brand and tone of voice guidelines, ensuring all our copy is on brand and compelling. Additionally, you’ll be responsible for making sure all copy produced meet financial regulations, legal and compliance requirements, as well as ensuring it is clear and not misleading.
What you'll have
Experience working in Financial Services/banking
Significant experience writing copy for brand marketing campaign, creative and service content, including for direct response campaigns
Experienced in writing for omni-channel, store environments and social platforms
Experience of copywriting within a financial services organisation
Experience of Financial Promotions regulatory, legal and compliance standards
What else could you bring?
Tone of voice development experience
Experience of copy writing for a for lifestyle brand or service industry
Content curation experience
Experience leading a team (directly or indirectly) of copywriting professionals
