Junior Performance Marketing Manager London, England
Levi Strauss & Co.
Full Time
London, England
10.56 - 12.04 GBP Today
Job description
JOB DESCRIPTION
JOB DESCRIPTION
We are seeking an agile, data driven, innovative performance marketing expert with a sense of humour to join our digital team! You are based in London.
The Junior Performance Marketing Manager is responsible for supporting the A&P spend for Demand Generation (DG) for levi.com in North Europe, with a budget in the region of $18m. This role is highly complex managing all our paid acquisition channels - including Paid Search, Affiliates, Paid Social and any other relevant DG media tactics. The role is responsible for supporting the building and the execution of the financial plan for demand generation and the associated demand revenue, as well as achieving revenue targets across the region as well as in key markets, in close collaboration with key business stakeholders.
While this role sits under North Europe, there is also close collaboration required with the North Europe Creative Studio, the levi.com team and close partnership with the Brand Marketing team. The aim is to create a seamless experience for the consumer across brand and performance media, and so the role plays an important part in the overall Media Integration process.
Key Responsibilities
Achieve the Paid Media & Demand Generation Objectives
- Support building AFP targets, plus quarterly forecasts, as well as the delivery of the Ecommerce Annual Financial Plan (AFP) by generating traffic and demand revenue through paid media.
- Support the eCommerce Strategy by defining optimal channel mix of the future together with the Performance Marketing team as well as the Levi.com trading team.
- Manage Paid Media channels in order to optimize demand revenue. Set-up testing plans alongside the Media Agency for Search Engine Marketing. Drive alignment and optimize ways of working with Media partners, challenging them on working collaboratively to deliver the AFP.
- Manage the creation and delivery of the weekly & monthly reports.
Collaborates cross-functionally (Stakeholders + External)
- Work with key functional partners including Brand Marketing to align priorities and strategies, drive integration, share best practices on data, targeting and communications.
- Partner with key business partners including Ecom Operations as well as Ecom Site Merchandising to align the investment strategy, ensuring it is aligned to the commercial calendar, as well as developing and executing dedicated plans around selected promotional moments (MSS, EOSS, BF).
- Act as internal champion for Demand Generation within North Europe Cluster and Brand Marketing teams to educate stakeholders on activities and market evolution.
- Drive the asset management (Agency, Creative Studio, Partner)
- Manage the relationship with our media agencies, briefing and driving internally business initiatives.
- Act as a key link between wider digital team and the regional analytics team.
- Coordinate and align performance marketing efforts with regional and local brand marketing teams including calendar alignment on stories and promos, creative alignment, campaign launches, etc.
Drives foundational media projects
- Deliver the performance media data for all MMM projects and critically evaluate results with a focus on how we can use MMM insights to further optimize our media across brand and performance marketing.
- Support with the delivery of Joint Business Plans (JBP’s) with key media partners such as Google, Meta & other social platforms.
Reporting and Analysis
- Perform strategic analysis using all available sources of information (internal consumer data, consumer insights, research data, industry sources), to support the decision-making process and strategic direction with a continuous test and learn mindset.
- Generate reports, trend data and benchmark marketing initiatives to gain insights and measure progress against established goals.
- Develop a deeper understanding of the drivers of our KPIs and metrics within multiple eCommerce marketing channels (On-Site, Search, Social, Affiliates).
- Build analysis/insights in a value driven format to executive stakeholders.
- Analyse and present performance results to wider business teams.
- Work with key stakeholders to evaluate ROI for marketing strategies, promotions and other initiatives.
About You
- Performance Media passionate with an eye for innovation
- Existing experience within a Performance Marketing Role
- Challenges the Status Quo and has a growth Mindset
- Able to work cross functionally with different personalities
- Direct experience working with agencies in a hands on role
- An eye for trends and ability to communicate reactions to new trends
- Data Driven and Analytical
- Able to balance changing priorities in a complex matrix environment
- Experience with Adobe Analytics is a plus
- Good sense of humour
LOCATION
London, United Kingdom
FULL TIME/PART TIME
Fulltime
LOCATION
London, United Kingdom
FULL TIME/PART TIME
Full time
Current LS&Co Employees, apply via your Workday account.
Levi Strauss & Co.
www.levistrauss.com
San Francisco, United States
Chip Bergh
$2 to $5 billion (USD)
10000+ Employees
Company - Public
Department, Clothing & Shoe Stores
1853
