Influencer Performance Manager- Tatti Lashes Manchester, England
Job description
Role: Influencer Performance Manager
Company: Tatti Lashes
Location: Manchester
Role Type: Full Time (Hybrid)
About Tatti:
Tatti Lashes is a leading, luxury, e-commerce beauty brand focused on providing both quality and affordability.
Tatti Lashes is now one of the biggest eyelash brands in the world with its product sold in over 90 countries and loved by celebrities including the Kardashians, Ariana Grande, Cardi B and Nicki Minaj.
The Role:
We are looking for an ambitious and driven Influencer Performance Manager to join our team in Manchester.
You will be responsible for growing Tatti Lashes global Influencer Strategy across our main territories whilst maintaining relationships with their current influencers.
Your key focus will be on TikTok Shop Affiliates and scaling our TikTok Influencer presence, so we need someone that is able to provide day to day performance analysis based on data also.
What you’ll be doing:
- Research and identify relevant influencers with a focus on our key territories.
- Build and manage influencer partnerships from conception to execution against set budgets, including negotiating deliverables, contracts etc.
- Report on influencer performance monthly including gifting, affiliates, retainers and paid collaborations
- Scale our TikTok Influencer presence and drive revenue through affiliates on the TikTok Shop
- Ensure all gifting/send outs are placed in a timely manner and a fresh monthly send out sheet is made and in progress a few weeks before the month starts alongside our Senior Influencer Executive
- For new launches and special collaborations, you will manage the outreach and gifting of new and current influencers
- Work together with the wider Social & Digital Marketing team to repurpose UGC across channels
- Track and log influencer coverage on social media alongside our Senior Influencer Executive
- Making sure the influencer database is always up to date with the latest contact and addresses for our influencers
- You will be a direct contact for our retainers, making sure that you are keeping watch of contract end dates so we can refresh or move on with new retainers in a timely manner
- Constantly monitoring our active affiliates and seeking new potential influencers to become affiliates for Tatti Lashes. Checking in regularly with those who are not performing well and notifying the wider team if their code needs to be removed.
What you’ll bring to the role:
- Experience within Influence Performance, and tracking results
- A strong understanding of affiliates and performance tracking within the influencer space
- Confident with the TikTok Shop Affiliate Platform
- Excellent at reporting and highlighting key areas for growth & improvement
- Creative and a forward thinker - with your finger on the pulse of the latest influencer trends
- Comfortable at working autonomously and can manage yours & your team's workload
- Confident with presenting to senior management
- You are data driven and can track performance using analytics
- Obsessed with all thing’s beauty!
What we can offer you
- Hybrid working (3 days in our Manchester office, 2 days at home)
- Free Coffee (and beer!) at the office
- Free lashes!
