Head of Marketing, Vintage (9-12 month parental cover) Vauxhall, England
Job description
We are looking for an accomplished and insight-driven marketer with creative flair to work on our most valuable books to join the Vintage team on a fixed term basis as Head of Marketing, to cover a period of parental leave.
The Head of Marketing is responsible for driving sales of some of Vintage’s biggest and most important commercial fiction, as well as high-profile non-fiction and cookery, and for the year-round brand building strategy for some of Vintage’s most valuable authors, including Jo Nesbo, Anne Tyler and Rukmini Iyer.
This role involves contributing to divisional marketing strategy as part of the Vintage marketing senior management team and leading the marketing team’s online strategy across advertising and retail platforms. The Head of Marketing has three direct reports.
About Vintage
Read Boldly, Think Differently.
At Vintage, we publish thought-provoking writing from authors of all backgrounds, including trail-blazing classics and books that speak urgently to our times. Which means our broad family of authors ranges from world-class prize-winners to brand new, emerging talent. Think Amanda Gorman, Rukmini Iyer, Margaret Atwood, Caroline Criado Perez, Ian McEwan, Nigella Lawson, Ai Weiwei and Richard Powers.
The role
Run frontlist, catalogue and sustain campaigns, specialising in commercial fiction and non-fiction with a strategic, commercially-minded and creative approach- Lead on the year-round brand management of some of Vintage’s biggest and most exciting brand authors across commercial fiction, crime and cookery, including Jo Nesbo, Rukmini Iyer and Anne Tyler with ambitious activity to meet agreed objectives and timelines
- Be the line manager for three roles within the team overseeing their output and career development
- Deputise for the Marketing Director when needed – for example at key meetings and assisting with budget management
- Proactively reach diverse audiences with campaigns with an outward-looking approach, going beyond ‘traditional’ / established media channels and working with different types of media
- Lead digital marketing strategy for division, including analysing and championing digital effectiveness and taking responsibility for Vintage’s ebook promotional strategy; all in close collaboration with sales
- Work closely with editors on positioning, package and copy for key publications, leading on rebranding/repositioning projects for key authors
- Heavily involved in acquisitions, providing feedback, leading on pitch documents and presenting to authors and agents in pitch meetings
- Expand Vintage’s agency and partner relationships
- Share best practice and embed a sales- and data-driven approach to campaigns in the team
- Manage own campaign budgets and the marketing team’s online retailer promotional spend
What you’ll bring
A proven track record in meeting KPIs, delivering campaigns to highest possible standard across high profile projects- Experience managing marketing strategy across commercial fiction, ideally with a strong knowledge of non-fiction and crime fiction
- Proven people management experience – approachable, respectful, a good and supportive listener with a solutions-focused approach
- Confident running self-service advertising campaigns across platforms, e.g. Meta, TikTok, Google, as well as with using Adobe Creative Suite
- A strong eye for design and an understanding of what makes a consumer pay attention, with a track record of producing impactful campaign creative
- Excellent copywriting skills married with clear audience understanding
- Able to interpret insight and trends
- Deep understanding of the books market and publishing landscape
- Significant experience of working with agencies – from media agencies to creative teams across different media
- A clear and confident communicator, able to manage stakeholders and influence colleagues in all directions
- Able to spot opportunities to drive growth and lead others to make the most of them
- Thinks through problems clearly and present actionable solutions
- A strong team player and networker
If this sounds like you, please apply with a CV and Covering Letter by Sunday 26th March 2023.
Salary: circa £50,000 depending on how your skills and experience align to the role, plus benefits.
Our employees are the heart of our business. We have a range of benefits to reflect our commitment to our employees, some of which are:
- 27 days paid holiday entitlement in year one (plus bank holidays), increasing a day each year up to 30 days
- Medical cover
- Life assurance
- Cycle to Work scheme
- Discounted gym membership
- Generous pension scheme
- Summer working hours (role dependent)
- Volunteering policy and charity matching
- Employee Assistance programme
- Mentoring programme
- Extended gender neutral parental leave
- Access to books and eBooks across Penguin Random House UK
- Each site has trained mental health first aiders
- We plant a tree for every new employee to our business
We’re currently experimenting with hybrid working and involving colleagues across the business to shape our future ways of working. The needs of our teams and individuals are different, so we’re not taking a one-size-fits-all approach. While our offices are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility about where you work is just as important for doing your best work and for your wellbeing.
For this role, there are meetings and activities that you will need to attend in person (mainly at our offices in Nine Elms) approximately 2 days a week. The exact balance of office to remote working will depend on the nature of your role and team needs, and we are open to discussing this through the recruitment process.
Our creativity is inspired by different perspectives, so we want our culture to be one of belonging, where everyone feels welcome and where differences are celebrated.
As a Disability Confident Committed organisation, we're part of the offer an interview scheme. This is where disabled applicants who meet the essential criteria for the role can opt in to get to the next recruitment stage. There may be some situations where volume of applicants means we can't take all eligible candidates to interview.
We want to make sure disabled applicants can be their best at each step of the recruitment journey. If you need adjustments during the application process, we encourage you to get in touch with us at http://[email protected]. Remember, you only need to share what you are comfortable to for us to support your adjustment request. Find out more about our approach here: http://www.penguinrandomhousecareers.co.uk/applying-for-roles-with-a-disability
We partner with The Book Trade Charity, who provide financial assistance for people looking to get into the publishing industry; you can find more information and talk directly here: https://btbs.org/grants
Please note, we are not able to accept agency CVs for this role. Any CVs sent speculatively will not be eligible for a fee.
Company: Penguin Books Limited
Country: United Kingdom
State/Region: London
City: Vauxhall
Postal Code: SW11 7BW
Job ID: 258316
