Head of Go-To-Market, Merchant Services London, England
Lloyds Banking Group
Full Time
London, England
10.56 - 12.04 GBP Today
Job description
End Date
Wednesday 27 September 2023
Salary Range
£0 - £0Agile Working Options
Job Description Summary
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Job Description
JOB TITLE: Head of Marketing, Merchant Services
LOCATIONS: London / Basildon / Bristol
HOURS: Full-Time
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites
This is a fantastic new opportunity to lead our Marketing team, influence our strategy and achieve the growth aspirations within the overall Cardnet Business!
About This Opportunity
Merchant Services (MS) provides a diverse range of products and services to merchants from micro merchants to enterprise customers that want to accept payments via a mixture of channels including face to face, online and over the phone. Merchants of all sizes are increasingly demanding and expect a significant level of sophistication in how their payment needs are considered. Merchant Services has received significant investment under the Group Strategic Review demonstrating its strategic importance to the Group.
We're looking for an experienced and progressive leader to manage and drive our marketing efforts within the MS division. Reporting directly to the Managing Director of Merchant Services, the Head of Marketing will be responsible for developing and implementing comprehensive marketing strategies in conjunction with partners across the bank that align with our business goals, drive customer acquisition, and strengthen brand positioning in the highly competitive Fintech landscape.
Key Accountabilities:
- Strategic Leadership: Develop and implement a forward-thinking marketing strategy that uses market trends, customer insights, and competitive analysis to position LBG as a premier player in the Merchant Services market.
- Brand Management: Lead brand development and positioning of initiatives, ensuring consistent messaging and visual identity for Merchant Services across all marketing channels. Including a refresh of the Cardnet brand.
- Customer Acquisition and Retention: Drive customer growth through targeted marketing campaigns, innovative product launches, and retention strategies that enhance customer lifetime value.
- Digital Marketing: Lead all aspects of digital marketing initiatives including SEO, SEM, social media, email marketing, and content creation to improve online presence and engagement.
- Market Research: Conduct thorough market research to identify emerging opportunities, customer preferences, and competitive threats, adjusting strategies accordingly.
- Partnerships and Alliances: Collaborate with internal collaborators and external partners to develop strategic alliances and co-marketing initiatives that expand Merchant Services reach and influence.
- Team Leadership: Build and lead a hard-working team, providing mentorship, guidance, and fostering a culture of innovation and collaboration.
- Budget Management: secure and manage a budget effectively, prioritising high-impact initiatives and optimizing return on investment.
- Marketing to Drive Sales Leads: Develop and implement marketing initiatives that generate high-quality sales leads, collaborating closely with the sales team to ensure a steady pipeline of prospects.
- External Communications: work with communications team on strategies to strengthen the market presence of LBG Merchant Services in the UK
About Us
We’re on an exciting journey and there couldn’t be a better time to join us. The investments we’re making in our people, data, and technology are leading to innovative projects, fresh possibilities, and countless new ways for our people to work, learn, and thrive.
What You’ll Need
- Bachelor's degree in Marketing, Business, or related field; MBA preferred.
- Strong and demonstrable progressive marketing experience, with substantial experience in a leadership role within the financial services or Fintech industry
- Proven track record of developing and implementing successful marketing strategies that drive customer acquisition, revenue growth, and brand recognition.
- Deep understanding of merchant services, payment processing, and Fintech trends
- Excellent leadership and team management skills, with the ability to inspire and guide a diverse team.
- Strong analytical and critical thinking capabilities, coupled with exceptional communication and presentation skills.
- Experience working with cross-functional teams and partners to achieve business objectives.
- Innovative approach and willingness to challenge the status quo to achieve marketing excellence.
About Working For Us
Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity or culture.
We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.
And it’s why we especially welcome applications from under-represented groups. We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.
We also offer a wide-ranging benefits package, which includes:
- A generous pension contribution of up to 15%
- An annual performance-related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days’ holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
Ready to start growing with purpose? Apply today!
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.
