Head of CRM London, England
eonnext
Full Time
London, England
10.56 - 12.04 GBP Today
Job description
Bringing that feel-good energy.
We're the newest face amongst the E.ON group of companies. E.ON Next is all about creating a sustainable future, now. We're moving our energy in the right direction, one little big step at a time. Join us in our mission to bring feel-good energy.
We're the newest face amongst the E.ON group of companies. E.ON Next is all about creating a sustainable future, now. We're moving our energy in the right direction, one little big step at a time. Join us in our mission to bring feel-good energy.
We’re also here to make this whole energy thing way easier for our customers. Like, really easy. That means providing exceptional service and using state-of-the-art tech to do it.
Are you an experienced Marketer ambitious to join a sustainability-minded brand? Full of ideas and passion? Are you comfortable with a great deal of autonomy and to pursue opportunities far and wide? Love fast-paced environment? Then E.ON Next is right for you.
We are looking for an experienced CRM to join our E.ON Next Brand and Marketing team. This is a new role we’re excited to introduce into our in-house team. As a CRM Specialist, you’ll be reporting into the Head of Brand and Marketing and take charge of the customer in-life and commercial communication strategy and implementation for the EON Next and Sainsbury’s Energy brands.
Working with all business functions such as commercial or customer service, you’ll define a customer communications calendar across email, DM and SMS in line with the goals of the business. Supporting topics such as driving brand perception metrics, shifting telephony customer demand online, cross-sell, upsell and contract renewal, you’ll develop a data-led communications strategy spanning from identifying KPIs, the right audience, message and channel for each initiative. You’ll oversee a varied team, including Campaign Leads and In-life Editors, who are in charge of producing communications. Those roles differ in scope with Campaign Leads owning Marketing strategy, brief-writing, asset creation with our in-house creative studio and email deployment and In-life Editors focusing on on copywriting and fulfilment.
We’re looking for an enthusiastic strategist - as this is a new role there’s an opportunity for you to define how our brands approach CRM by developing a best-practice playbook. The role will hone in on identifying customer Communications efficiencies, avoiding fatigue and overlap, steering performance though ongoing data-led A/B testing and by championing persona-dynamic creative.
You’ll be able to identify priorities from contextual market and internal information and drive brand relevance by matching our business initiatives to what’s happening in the market.
Here’s a taste of what you’ll be doing
- Own and manage the planning and implementation of customer Communications across email, DM and SMS in line with business objectives
- Maintain a strong rapport to all functions to understand business priorities and targets at all times. Manage stakeholders to align on priorities, strategy and performance.
- Translate business objectives into trackable CRM KPIs
- Centralise the CRM calendar and drive prioritisation conversations across the business and with the campaign team
- Oversee campaign team to optimise planning and performance, ensure learnings are shared across the team
- Work closely with digital and data teams to implement campaign journeys and tracking
- Ensure the continuous development of customer segmentation and targeting. Develop a strong understanding of our customer needs and profile, identifying relevant insights and research opportunities when those are lacking
- Drive a customer-first approach, from selecting the right channel to identifying the right message/tone
- Develop the Marketing and Creative teams’ acumen for effective customer Communications by regularly sharing best practice
- Develop a CRM strategy playbook
- Drive performance by developing an ongoing A/B testing approach
- Optimise our customer consent levels through tactical initiatives
- Help implement consistency in brand messaging
- Ability to turn data into actionable insights
- Strong project management including timing plans writing
- Well-versed in campaign PCA and reporting, leveraging data to gain insight for optimisation
- Supporting Marketing integration across paid-media through timely information sharing and alignment
Are we a match?
We’re looking for a candidate with the following experience and skills
- Proven experience developing CRM strategy
- Demonstrated CRM-led campaign performance
- Hands-on and technical experience on day-to-day operations
- Demonstrated experience in managing a team
- Ability to handle changing priorities in a fast-paced environment
- Comfortable with a level of ambiguity
- Expertise in using data to drive strategy and implementation
- Fluency in delivering comprehensive reporting and spotting optimisations
- Ability to turn insights into actionable opportunities
- Strong attention to detail
- Fluent in GDPR compliance and ASA regulations
- Inquisitive and proactive
- Team player
- Comfortable with autonomy and spotting opportunities unprompted
- Interest in learning new tools and softwares
- Keen to go beyond the brief, question output and look for ways to optimise ongoing
- Ability to handle stakeholders of all seniority
- Knowledge of Blueshift is a plus
Do you?
- Have the ability to see problems as opportunities and have a creative and proactive approach to problem solving
- Take initiative and enjoy exploring and expanding your role
- Want to be part of a growth culture - every week will be different
- Have strong organisational skills and hawk-eye attention to detail
Are you?
- Curious and enjoy learning
- Happy to make your own decisions, fear of failing doesn’t hold you back, it drives you forward, learning all the time and taking responsibility
- A team player – enjoy being part of a team, knowing the part you play in your teams’ success, committed to giving your best and share learnings
- Open to new technologies & new ways of working
- Comfortable with ambiguity
What else do I need to know?
- We’ll have regular team socials and a corporate Deliveroo account for when the need arises
- Competitive salary
- 26 days holiday plus bank holidays – this includes a guarantee of for your birthday off if you want it
- A generous pension scheme
- The chance to choose from our Flexible Benefits range
- Location: London with travel to our other sites when required
- Working environment: Flexible hybrid working - expected in the office 2-3 days a week
- For all successful candidates. Due to the nature of this role your employment will be subject to a basic DBS (Disclosure Barring Service) check being carried out by ourselves via a 3rd party service provider
- Closing date - Wednesday 22nd Feburary 2023
We’re committed to equal opportunities and actively promote a diverse and inclusive working environment, and fairness for everyone.
We realise the best people bring their energy at different times, so we’re happy to talk flexible working. We offer a range of flexible working options, including full time, part time, job share, remote working and variable start and finishing times.
eonnext
eon-uk-careers.com
Coventry, United Kingdom
Leonhard Birnbaum
$5 to $10 billion (USD)
10000+ Employees
Company - Public
Energy & Utilities
2000
