Head of Communications Loughborough
Job description
Short description UK Anti-Doping (UKAD) is on a mission to protect clean sport and currently has an exciting opportunity available for you to join us. Full description About us Our purpose: To ensure doping-free sport, promoting and protecting clean sport through education, testing and enforcement. Our values: Integrity – We do what is right for clean sport, we are equitable and ethical, ensuring everyone is treated fairly and with respect. Collaboration – We work together and with others, sharing knowledge and building relationships to better tackle doping. Excellence – We strive to achieve high standards in the protection of clean sport, evolving with the times and finding solutions. Passion – We are dedicated to keeping sport clean, are proud of what we do and know it matters. Job purpose: You will work with the Director of Communications to deliver a new three-year Communications strategy, supporting the organisational strategic objectives. You will have in-depth knowledge and practical experience at a senior level across reputation management and media management. Advocating on behalf of UKAD, you will promote clean sport across the UK, managing media relations and protecting brand and reputation. You will also line manage the Communications team. Person specification: Qualifications/experience/knowledge: A bachelors’ degree or equivalent experience in journalism, media relations, PR Experience working ideally within a complex, fast-paced political environment, within a communications function Experience of planning and implementing budgets and overseeing the monthly management accounts Experience of writing in an engaging and informative style Line Management experience Experience of managing and producing a range of high-quality communications materials Working knowledge of social media channels including how to segment and target different audiences Extensive practical experience of handling a press office Key Result Areas: Media management Communications planning and campaign delivery Web and digital tools Internal communications Communications staff in Sports Councils and National Governing Bodies Journalists and media specialists Service providers, including media and social monitoring agencies Universities and other academic centres of excellence Partner organisations World Anti-Doping Agency (WADA) National Anti-Doping Organisations (NADOs) Roles and Responsibilities: Media management, Communications planning and delivery of communications campaigns 50% Work with senior colleagues on reputation management Develop and strengthen new and existing relationships with journalists from a wide range of media (sport, trade, health/medical and international) to achieve positive coverage for UKAD Work with the Communications Manager to identify speaker opportunities, and ensure that speeches, presentations, briefings and articles are drafted as required for the Chair, Chief Executive and colleagues Oversee all media handling and manage the press rota. Work with colleagues across the organisation to produce press releases, news stories and feature articles for the website and other communications channels to promote the range of UKAD’s activities Work with senior colleagues to anticipate and respond in timely ways to media issues as they arise Lead and manage the top-level grid, a communications planner that runs across the year and needs updating and sharing with colleagues Research creative opportunities to promote UKAD’s work. Lead and develop integrated communications campaigns with clear key messages deployed through appropriate channels whether through working with colleagues, journalists and traditional media Develop new communications initiatives, lead on the delivery of existing initiatives such as Clean Sport Week and work as appropriate with other partner organisations on communications campaigns of mutual benefit. To work with the Director of Communications and senior colleagues, and external stakeholders to lead any crisis communications response, prepare and deliver crisis plans Build and foster partnership opportunities for events and campaign content at global, national and regional levels. Website and digital tools 20% To work with the Communications Team to deliver new and innovative content creation to use across all our digital and social platforms to attract and engage new and existing audiences To oversee the Communications Manager and Communications Officer to ensure the content on our own channels (website, social media platforms etc.) is consistently relevant, accurate and engaging and reflects the tone and values of the organisation as well as promotes diversity and inclusion To work with colleagues across the organisation to foster a values-driven culture. Manage Brand, events, publications and merchandise 5% To oversee the budgeting and implementation of brand assets To build the UKAD brand and Clean Sport, 100% me, Squeaky (major games icon), Protect Your Sport and future campaigns Ensure EDI is at the heart of communications. Global Sports
