Back

Head of Brand Marketing Warrington, North West England, England

Sofology

Full Time Warrington, North West England, England 10.56 - 12.04 GBP Today

Job description

Your new role

The Head of Brand will be responsible for leading the way to positively shift brand metrics in line with business objectives for growth. Creating, developing, planning and implementing targeted campaign activity on time, on brand and on budget. Tasked with delivering the overall brand vision by working cross departmentally, and developing the team to be set for success. This is a major strategic role, working with the Director of Creative, Trading, Buying, Operations and Growth teams to ensure our customers understand our brand, its uniqueness in the market, and that we progress as experts with outstanding service, leading in design and style, pushing for development to deliver the business ambition. This role is a senior member within the business (SALT) and will be expected to collaborate and positively contribute towards achieving the financial business performances as a brand but also within the Group. The Sofology brand is in growth and there are many more opportunities to make an impact ahead of us - this role is pivotal to us achieving that growth, putting our customer groups at the centre of everything we do, and establishing our brand positioning and contribution within our Group.

What you'll be doing

Lead and develop a cross functional Brand team that owns the heart of the brand, how it looks, feels, sounds, and behaves
Working with the Trading team to maximise sales whilst protecting the brand DNA

Working with the Customer Acquisition team to attract more customers to then consider the brand
Working with the Trading teams to help with conversion, traffic and footfall metrics
Collaborating with the Buying team to build campaigns, ideas, concepts and identify new product winners, alongside the Brand Campaign Manager
Leading strategy and plans for the Social team, producing on brand content fit for each channel that is on point and amplifies our brand successfully
Establishing, monitoring and reporting on clear KPI’s across the team
Collaborating on market opportunities and ideation for growth in conjunction with the Growth team
Develop, manage and inspire the team members, as well as working across other teams sharing knowledge, tools and best practice
Build and maintain an understanding of industry and premium retail trends to make informed recommendations, as well as the competitive landscape
Work with the CI team to inform the business and the brand team through impactful research and insight work, across business measures, brand trackers, customer segmentation and market tracking
Quality checking and approving assets and copy to meet guidelines
Constantly reviewing and improving our brand position and brand proposition within the market on behalf of the customers
Working with the Brand Director and Director of Creative on strategic plans, budgets and outlooks
Instill a deep customer obsessed focus within the team, across the business and the brand
Work with the Trading/Head of Store Development team on new store openings and brand led locations
Create and drive a process for measurement and reporting back to the business and SLT for continuous improvement.

Measures of Success

Deliver Campaign plans to hit business objectives
Brand awareness / consideration
Footfall and traffic
People engagement scores
Net margin in line with budgeted number
Delivering on business ambition at every level
Engagement

A little about sofology

At Sofology, sofas are SO our thing - but so are our people! In fact, people are our greatest asset and that’s why we are completely committed to our ED&I strategy, So For All. We are working passionately with all of our colleagues across the business to learn, understand and be completely enthralled into continuing to make Sofology an equal, diverse and inclusive place to work.

It’s important to us to make sure that we don’t just look for new talent to ‘fit in’ with our culture, but instead, we look for incredible talented colleagues to ‘add’ to our wonderful culture.

Sofology benefits