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Job description

We are excited to bring you a fantastic career opportunity with our client - a rapidly growing mobile app growth consultancy located in the heart of Farringdon, Central London. This Marketing Analyst position is open and ready for a motivated and data-centric ASO Executive to join their young team of 30 app experts with over 80+ years of combined mobile marketing expertise. Your official job title will be ASO Executive (App Store Optimisation's)

Our client is dedicated to providing the best-in-class app growth services to their global clients including NBCUniversal, Gymshark, Channel 4, Confused.com, B&Q, and UKTV, among others. They are proud recipients of numerous industry awards such as The Drum’s Mobile Agency of the year & the ASO Company of the Year.

Here's what you'll be doing as the Marketing Analyst:

• Conducting keyword research and competitor analysis to identify new ASO opportunities across different types of apps
• Optimising app titles, descriptions, screenshots, and other metadata to improve search rankings and user conversion
• Attending client meetings, presenting findings and recommendations, and providing regular updates on project progress and performance
• Preparing reports with analysis for clients that highlight the impact of ASO efforts on their app's performance, utilising ASO tools to deliver data-driven insights
• Organising and prioritising monthly, weekly, and daily deliverables
• Contributing to and developing case studies on app marketing best practice and ASO trends

Here are the skills you'll need to succeed as the Marketing Analyst.

• Excellent written and verbal communication skills, experience in writing for various media formats preferred (e.g., blog posts, long-form articles, social media or video scripts)
• Strong desire to learn, open-minded and able to take feedback and constructive criticism in stride, using it to refine your work and grow as a professional
• Collaborative and curious self-starter with a demonstrated ability to keep projects moving and deliver great results on time without the need for too much oversight
• Ability to thrive in fast-paced environments and adapt quickly to shifting priorities
• Creative and empathetic thinker, with a customer-first approach. Experience in client management or customer service is preferred
• Confident manipulating data sets in Excel and working with PowerPoint. A flare for visual storytelling and data analysis. Experience using SQL is a bonus.
• Experience in a marketing or agency environment is desirable
• Familiarity with mobile developments, apps, design, and user experience principles is a plus
• And a real interest in the fast-growing world of mobile/digital

Here are the benefits of this job:

• Fun and relaxed work environment that encourages creativity and collaboration, with a friendly and supportive team
• Company bonus scheme – 10% of salary if we hit our targets
• Regular social events such as axe throwing, go-karting, and more...
• Monthly mobile phone contract bill coverage up to £30
• Personal development training
• Genuine access to Senior Management so you have a say and a real voice in the direction of the company
• 25-day holiday allowance (increases after 2 years)
• Company Pension
• Summer Fridays
• Life insurance
• Tea, coffee, fruit, and snacks in the office
• Competitive graduate starting salary of £25,000 - £28,000 PA DOE

A career in the mobile app industry is exciting and ever-evolving, with endless opportunities for growth and learning. Joining our client's team as the Marketing Analyst will give you the chance to work with global clients, be a part of a passionate and talented team, and be recognised for your contributions with various industry awards. Don't miss out on this fantastic opportunity!

Job Type: Full-time

Pay: £25,000.00-£28,000.00 per year

Schedule:

• Monday to Friday

Work Location: One location