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Job Purpose

Develop and execute the global Seretide brand strategy and implementation plans by working across complex, cross-functional teams, to deliver omnichannel content that’s data driven and meets our customer and patient needs.

Responsibilities

• Build exceptional brand knowledge and understanding of the brand strategy, science and core value proposition
• Closely partner with MCT markets on content strategy and with region and LOCs to support their localization and execution of Global content
• Partner with the GMD and team in evolving strategic brand plans and lead on developing the strategic implementation plans encompassing customer-centric, integrated omnichannel engagement to drive behaviour shifts & SOV for Customers, Patients and Pharmacists
• Partner with and influence a large, complex cross-functional team including Global Medical, Region, MCT markets, Customer Engagement Leads, Digital Marketing team, Compliance, Legal, CTC & external agency
• Develop and deliver data-driven promotional campaigns and modular content
• Be a team expert on analysing content delivery, utilization and performance data in key markets and deliver data-driven recommendations for improvement
• Manage resources and A&P spends in the most efficient way with constant measurement of ROI and improvement
• Adapt to agile ways of working – to test, learn and fail fast
• Ensure highest quality, ethics and standards in compliance with the company’s policies & regulations

Why you?

We are looking for professionals with these required skills to achieve our goals:

• Master’s degree in Marketing / Business
• Min 8 years of experience in Marketing/Digital Marketing/Trade Marketing/Commercial Marketing
• Experience in planning/delivering marketing campaigns
• Experience in measuring data-driven marketing campaigns
• Ability to deliver high performance results within deadlines
• Ability to function in highly dynamic, highly visible role and team
• Ability to understand scientific data and communicate this
• Strong experience in omnichannel marketing and in developing programs/solutions for customers with experience in dynamic content effectiveness preferred
• Confident communicator with clear written and verbal communication skills, influencing capabilities, and ability to work in multi-matrix and multi-cultural teams across diverse geographies and time zones
• A strong accountability and adaptability mindset to deliver high quality outcomes with a constructive attitude under a high-pressure environment
• Strong creativity and critical thinking to create relevant content for customers in existing and in new healthcare ecosystems

Why GSK

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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