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Are you passionate about the role of a Modern and Digital Workplace in advancing digital transformation? We need an innovative marketer to help architect our portfolio and put us on the map as a thought leader and expert solutions provider. Drive how marketing can deliver bottom-line impact and be the marketer who sets the strategic direction for SoftwareOne Digital Workplace (DWP) Solutions. Work with our global strategic alliance partners on a joint go-to-market. As Global Marketing Manager for Digital Workplace, you will be instrumental in impacting awareness and demand for our intelligence collaboration and communication platforms, UC conferencing and telephony, voice services, adoption services and secure remote working environments.

This role reports to the SoftwareOne global marketing head of SAP, DWP, Security & Industry Solutions.

Core Tasks and Responsibilities

• Lead Digital Workplace marketing globally, working closely with global Service Line marketers (Cloud & Applications, SAP, Software Sourcing & Portfolio Management), global sales, regional and local marketing counterparts as well as strategic alliance partners
• Collaborate with SoftwareOne to Digital Workplace global and regional service leads, sales leads, and local marketing teams to develop the DWP marketing strategy, plan and execution
• Help shape new services offerings with the product development and service line leadership team, including value proposition, buyer personas, external facing marketing collateral, industry analysts, and product lifecycle marketing
• Build brand awareness for DWP services in priority markets globally via thought leadership, digitally enabled content, and multichannel/format campaigns
• Manage relationships with DWP community and partner ecosystem including memberships, sponsorships, co-marketing, and virtual/physical event presence
• Co-develop and provide campaign-able content, working with country marketers to support their market segmentation, buyer targeting, demand gen and inside sales/SDRs and lead attribution/tracking
• Optimize performance and track key marketing-related metrics including MALs, MQLs, customer acquisitions, DWP consumption, and campaign ROI
• Collaborate with sales enablement to provide inputs to sales messaging, pitch decks, case studies and references, and product release updates

• BA/BS degree or equivalent experience
• 5-8 years B2B technology marketing experience (required)
• 5+ years with technology SI/consulting/SaaS marketing organization (preferred)

Understanding of digital workplace solutions (e.g., Microsoft 365 and Microsoft Teams in specific, Google Workspace, and other comparable offerings), UC in general, workplace security (cybersecurity user awareness, identity management, Microsoft365 security)

• Experience collaborating in with global or multi-country marketing teams
• Track record of defining messaging, developing content, and executing go-to-market programs across a variety of digital channels, media, and events for tech and CXO audiences
• Managing marketing programs leveraging martech, data and digital platforms throughout the client journey and sales pipeline
• Responsibility for measurable revenue contribution to sales pipeline through demand generation and/or ABM
• Executive presence, outstanding communications, and writing skills (complete English proficiency), situational awareness, and experience navigating matrixed organizations
• Experience working with enterprise sales reps and account managers hands-on through the sales cycle, and generating customer stories
• Self-motivated, innovative, collaborative, multi-tasker, creative, and analytical. You see around corners; proactively troubleshoot, solve problems, and make informed, data-driven decisions
• Strong project management skills with exceptional attention to detail
• Proven ability to excel in a dynamic, fast-paced environment
• Availability for domestic and occasionally global travel (up to 15%)