Global Digital Business Director London, England
Job description
We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.
Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.
Essity is a global Hygiene and Health company. They are “Dedicated to improving well-being through leading hygiene and health solutions”. They have a stronghold in Europe with the Americas and Asia accelerating.
They are mostly present across Feminine and Incontinence Care, Kitchen and Toilet hygiene across both B2C and B2B. They believe in brand building and as such have developed purpose-led campaigns, which take a stand, i.e. Viva La Vulva in 2019 (award-winning campaign), celebrating women’s intimate V zone.
They also have a strong focus on sustainability, which is a key pillar of each brand’s marketing strategy. Zenith has been their global media agency since 2013, with the partnership strengthening every year.
As the Global Digital Business Director, you will co-lead digital and data transformation for Essity who wants to be at the forefront of digital, data and e-commerce in the next few years.
You will be 100% focused on Essity, working alongside a team of very strong channel experts (SEO, Commerce, Programmatic, etc.), reporting directly to the Global Client Lead, and supported by Zenith Global’s Chief Digital Officer.
The role is a great blend of strategy and operational oversight. Essity has robust Media Guidelines and digital roadmaps / playbooks which get updated annually, which means we are building off a very strong foundation as opposed to from the ground up.
Thought leadership in the network, across 30+ markets and managing three direct reports (Digital Strategists and Performance Leads), you will also be well supported by a wider account management team, and channel and discipline experts.
You will also oversee the Essity Digital Activation and Operations Hubs (centralised teams activating Search, Social and Programmatic across markets for both B2C and B2B brands), ensuring the markets and hubs are planning and implementing based on agreed-upon KPI's and defined guidelines.
- Own and deliver our central digital strategic vision and associated initiatives.
- Manage the relationship with key digital partners for idea generation, added value research, always on innovations and on-going market performance monitoring
- Develop Digital, Data & Technology Strategy roadmaps for our clients’ business agendas that drive improved human experience as well as business outcomes
- Develop hypotheses for learning agendas, develop testing frameworks in conjunction with insight, strategy, and measurement leads
- Educate and lead the client on digital and data programmes to ensure the client is learning how best to use digital
- Oversee the Hub Teams to ensure delivery is BIC, service is exceeding expectations, learnings are being shared so we can accelerate capabilities at scale
- Partner with key vendors/internal stakeholders to identify opportunities for custom research, pilot/test new measurement platforms and leverage their data for planning purposes
- You will mainly interface with the client’s global media and digital leads, as well as their Data and CDP teams, in-house Hub Teams
- You are a strong digital practitioner, with experience gained from within a media agency, client, or digital specialist agency
- Desire to work on FMCG brands and understand the opportunities and limitations that comes with it in terms of data and measurement
- Experience across both B2C and B2B. Some experience with D2C will also be an advantage
- Compelling story teller through data and gaining buy-in across a wide variety of stakeholders
- Strategic and big-picture thinker, grounded in digital, analytics and optimisation, able to uncover strategic insights that can help create, shape and transform overall client (digital) strategic direction through a media strategy and communications plan
- Ability to clearly, simply and convincingly articulate the role digital channels play in the marketing landscape, contextualize the value of digital for overall client business goals and explain sometimes complex thinking in simple language
- Natural curiosity and desire to help clients achieve goals
- Commercial, naturally driven and high energy to constantly rise to the challenge – accustomed to delivering commercial outcomes for the agency
- Have managed multi-million budgets across an international scope
- Confident presenter both internally and externally
- Proficiency in ad tech and marketing automation systems, including Adobe, Salesforce, GMP, IAS and Oracle
- Experienced in briefing a team of specialists and the ability to bridge planning and specialist execution. A brilliant operator with clear understanding of process and timing
- Keen to help others develop client value from digital, visible to the wider team, inspirational yet approachable
- Previous people management experience
Additional Information
At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.
We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.
Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.
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