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Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.

Vuori is looking for a GM of Europe to spearhead the next phase of direct-to-consumer expansion in Europe, building on the strong omni-channel start of the brand over the past year. The GM will oversee the daily operation and sales performance of our DTC business in Europe. The GM’s primary focuses will be: 1. Driving long term sales and profit of European digital businesses up, keeping digital marketing costs in line as the businesses scale. 2. Build and oversee the retail business, working with the high-performance team on the group to drive sales and open new business. While the primary focus of the role will be direct-to-consumer, the GM will be expected to keep a watchful eye on the wholesale business in the market and oversee the experience of the customer in the market overall.

Responsibilities include but are not limited to:

• Own and drive sales, profit, and brand equity growth for the DTC business in Europe
• Act as the key leadership team member and point of contact for the European market, helping script the future of the business and brand in the market
• Build a small and highly effective team, representing the brand and the Vuori spirit and excelling in their crafts both individually and as a group
• Work with the VP of International to identify, vet, and secure new real retail stores, building a fleet of successful stores in Europe
• Own the establishment and performance of key operating KPIs include the top line sales, conversion rate, and profitability of the individual country digital & physical stores
• Work with the existing international eCommerce team & our cross-border eCommerce partner to build and ensure a great customer experience across the digital business
• Lean on and leverage existing company resources and expertise when building team and approach
• Work with the global performance & brand marketing teams to gradually transition key markets (UK in particular) to in house/more localized content
• Stay abreast of market specific industry trends/activities/strategies and report findings to key business partners as well as internal team members
• Turn on performance marketing in other European countries as the opportunity arises
• Help inform and execute an omni-channel customer acquisition plan, with a clear roadmap that works with the company’s technology plans
• Partner with merchandising and planning to build an optimal assortment for the European markets
• Be the primary point of contact for corporate business partners, and make sure that those relationships flourish.
• Optimize and customize the user experience both in store and online, including visual merchandising, site & store navigation, content development, checkout funnel and promotional campaigns
• Liaise actively with the community and digital marketing teams to ensure traffic driving and customer acquisition plans meet the needs of the business.
• Work closely with several other internal functions, including brand marketing, product, planning, merchandising & finance, to build first class customer digital experiences in new markets
• Work with the Vice President of International to identify new opportunities & upcoming market focuses within Europe
• Generate and implement new sales and marketing initiatives to increase sales and profitability

• 10+ years of experience in DTC businesses, with at least 5 overseeing all commercial aspects of a digital or physical retail business
• Comfort in both high level and detailed conversation, with leadership team, store teams, and corporate partners
• Omni-channel experience, with an understanding of how to think about the customer across both digital and retail channels
• Knowledge and implementation of the tools, methods and approaches that drive higher conversion rates, increased average order value and customer acquisition across both stores and online
• Fluency using analytics platforms to drive decision-making
• Experience in results oriented, high growth environment
• A leader, comfortable leading small teams and growing them to be bigger
• Agile and scrappy, capable of delivering results while resources scale
• Fluent understanding of Digital Marketing & eCommerce KPIs – CPA, LTV, Repeat Purchase Rate, ROAS, etc.
• Collaborative and creative thinker
• Curious and analytical thinker who loves to test and learn
• Passionate about the Vuori mission
• Bachelor’s degree

Pay Range: $170,000 - $200,000

Benefits:

• Health Insurance
• Paid Time Off
• Employee Discount
• 401(k)

All your information will be kept confidential according to EEO guidelines.