Fundraising Marketing Officer - Bracknell Bracknell, England
Job description
Are you a digital marketer with charity sector experience delivering fundraising campaigns that drive income?
This is an exciting time to join DEBRA. We seek an experienced Marketer & Digital Content Lead to deliver our annual fundraising marketing activity plan and the activities that will drive income generation and take us a step closer to a world without epidermolysis bullosa (EB).
DEBRA is recruiting for a Fundraising Marketing Officer to join our friendly and supportive Marcoms Team to lead our fundraising marketing activities. You will work closely with colleagues in both Fundraising and Marketing & Communications on a Full Time 35 hours a week, Permanent basis and earning a salary of up to £35,000 per annum dependant on experience. This role is based at our Head Office in Bracknell but provides the opportunity for 2 days a week home working.
About DEBRA
We are a national charity and patient support organisation that supports individuals and families affected by epidermolysis bullosa, more commonly known as butterfly skin, an incredibly painful genetic skin blistering condition which, in the worst cases, can be fatal.
What we are looking for
Someone with charity sector experience delivering digital and traditional marketing campaigns that drive income and grow following.
Accomplished marketer aware of the latest digital marketing and fundraising techniques including paid social media, email marketing, and direct mail.
A completer finisher who can manage multiple projects and deliver engaging content that connects with the target audience.
Key Responsibilities
To deliver the annual fundraising marketing activity plan:
- Delivering 2 x annual appeals encmpassing content development and delivery through direct mail, email marketing, paid social media;
- Delivering the fundraising email prgramme promoting key events and sharing impact with supporters/corporate partners;
- Delivering marketing activity t new and existing supporters, members & staff/volunteers to drive legacy donations and lottery sign-ups, covering literature, web, social media, direct mail, SEO;
- Delivering key digital fundraising activities including virtual challenges, birthday fundraising, dnate button posts, and text donate;
- Wrking with the retail, digital & graphic design teams to create content that promotes fundraising events and initiatives through all supporter touchpoints including website, intranet, retail stores, social media channels, email signatures;
- Overseeing the develpment of the print and digital supporters’ newsletter;
- Running prject teams and coordinating activities for key fundraising marketing initiatives.
- Evaluating and measuring marketing ROI using analytics/reprting tools.
Why work for us here at DEBRA!
We offer a competitive salary, along with rewards & benefits which include:
Flexible working
Auto enrolment pension with competitive DEBRA contribution.
Life assurance scheme.
Employee assistance program which offers 24/7 access for staff and their families.
Generous training budget
Annual Leave 25 days plus bank holidays.
Increased holiday entitlement/long service awards.
Please note: DEBRA takes its safeguarding responsibilities seriously and all positions within our organisation require a DBS check and two satisfactory references. We are committed to working towards our Equality, Diversity, and Inclusion strategy in all areas of our work including recruitment. Please advise if you need any reasonable adjustments during our recruitment or interview process.
