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Job Profile
Job Title: Special Projects Campaign Manager

Directorate: Fundraising

Reports To: Fundraising Special Projects Manager

Matrix Reporting To: None

Disclosure Check Level: None

Date created/last reviewed: March 2023
Overall Role Purpose
The Special Projects Campaign Manager helps people with sight loss to live the life they choose by working collaboratively to plan, implement and deliver new projects that develop profitable and sustainable relationships with supporters, using propositions that ensure substantial growth in gross income and meet objectives set out in the fundraising strategy.
Key Responsibilities

• Manage the development and integration of a number of new fundraising projects from the initial business case and budget requirements to product testing, design, process creation, marketing, analysis and finally internal roll-out. Across channels that include but aren’t limited to; direct mail, print, broadcast, telemarketing, face to face and digital media.
• Input into the strategic direction of the project and lead the recommendations for improvement at roll out.
• Undertake post campaign analysis, producing wrap up reports and making recommendations for campaign improvement to facilitate a smooth transition to the team for roll out. Lead the transition into BAU bringing teams on board to own the future direction and management of the product.
• Create and deliver an integrated marketing plan for each new product. Work directly with the Digital Communications Team and/or the relevant agencies and product teams to ensure project specific delivery of campaign content, referring to both the management of the digital delivery of your fundraising campaigns, and ensuring that digital content on the Guide Dogs website for the project is monitored for performance, updated for optimisation and fully compliant.
• Work with other Guide Dogs teams to ensure the smooth delivery of the project and to promote the team positively within the organisation.
• To be responsible for managing individual project or campaign budgets, ensuring the financial processes and systems are adhered to, and to provide the Fundraising Special Projects Manager with accurate income and expenditure information to influence strategic development, planning and forecasting.
• Manage the full end of month and KPI reporting process for the Special Projects Team and support the Fundraising Special Projects Manager with end of year process and annual budgeting and biannual reforecasting.
• Deputise for the Fundraising Special Projects Manager as required for meetings such IG Managers, external meetings, presentations, reporting to Senior Management and making campaign decisions.
• To be responsible for managing the NPD pipeline and day to day analytics for the Special Projects Team. Support the Fundraising Special Projects Manager to forward plan the pipeline of new product development including understanding wider market trends, proactively identifying opportunities and developing new product propositions. This could include forecasting, financial modelling, hypothesis testing, business case creation, agency briefing and research commissioning.
• Develop and manage the campaign schedule/plan for each project ensuring that we are meeting all deadlines and planning ahead for the workload and upcoming deadlines. Act as a mentor to the team executive on project related tasks, supporting with the management of schedules and daily tasks.
• Sign off/approval data briefs, emails, minor expenditure etc.
• Manage suppliers to ensure quality work is delivered, within the defined schedule and at a competitive cost.

Breadth/Scope of AccountabilityPeople Accountability
Number of Direct Reports: None

Number of Indirect Reports: One

Number of Volunteers Supervised: None
Financial Accountability
Annual Income Accountability: Part of the Committed Giving department within Individual Giving, which delivers up to £45 million gross income for Guide Dogs and responsible for delivering individual campaign income targets as set out in the annual plans.

Assets Managed: None

Budget Accountability: Contributes towards team expenditure budgets of up to £4million and deliver up to £2 million gross income into Guide Dogs. Contribute to the future income through the development, planning and implementation of new and different income streams. This role shall be responsible for individual campaign budgets as set in the annual plan
Application of this Job Profile
All employees are required to carry out other such duties as may reasonably be required to fulfil their role and support functional and organisational objectives.

All employees must also:

• Comply with all organisational policies
• Promote the vision and values of the organisation
• Engage in continuous personal development

This job profile is accurate as at the date shown above. It does not form part of contractual terms and may be varied to reflect or anticipate changes to the role.
Working at Guide Dogs
As well as other services to enhance the lives of people who are blind and partially sighted, we breed and train guide dogs. Staff and volunteers in all our locations support this work. Therefore, all employees must be comfortable working in environments where dogs may be present.

Guide Dogs is a volunteer-involving organisation and as such all staff are required to support volunteers in their roles. This may or may not mean the direct supervision of volunteers but will require all staff to play a supporting role. From time to time you may be asked to support / volunteer your time at Guide Dogs events that take place outside of normal working hours. All employees will be expected to advocate for Guide Dogs at all times and be a fundraiser.

Guide Dogs is committed to safeguarding and promoting the welfare of all children, young people and vulnerable adults with whom we work. We expect all of our employees and volunteers to demonstrate this commitment.

Guide Dogs will require proof of identity and the right to work in the UK.
Person SpecificationEducation/QualificationsEssential

• Degree or equivalent qualification, or equivalent professional experience.

Desirable

• Diploma in Fundraising and/or Marketing or equivalent experience.

Job-Related ExperienceEssential

• Demonstrable experience in a direct marketing environment, delivering a variety of projects across a variety of channels simultaneously. Experience in managing project spend and working with a number of different internal teams.
• Experience of working with external suppliers.
• Experience of working in the Charity sector.
• Experience in the management or mentorship of a direct report or a team members’ work delivery.

KnowledgeEssential

• Up to date knowledge of direct marketing principles and techniques, and of briefing and interpreting analysis. Some knowledge of print and production.
• Up to date knowledge of PCI, DPA, Gambling Act 2005, Charity Commission and Institute of Fundraising Good Practice

Skills and CompetenciesEssential

• Proven organisational skills, able to maintain a number of projects simultaneously.
• Demonstrates excellent interpersonal and communication skills.
• Literacy, numeracy skills and experience of Microsoft Office, specifically Word, Excel and PowerPoint.
• Proven creative and analytical skills.

Behaviours
Our behaviours capture the essence of what it is to be Guide Dogs people, whether staff or volunteer. They describe the experience we expect everyone – the people we support, donors, partners, our volunteers and staff – to have while working with us. Guide Dogs people are:

• Person-centred - We are a group of people working to help each person affected by sight loss. We listen, and recognise that every individual is different in where they’ve come from and where they’re going. We are open, empathetic and inclusive. We place the person at the centre of every decision.
• Expert - We are specialists in what we do. We are committed to excellence and will never stop innovating. We respect our history, but seek out ways to adapt and improve, and are always willing to learn.
• Optimistic - We are relentless in our belief that people with vision impairment can lead the life they choose. We are passionate about helping each person, committed to challenging barriers, and proud of who we are and what we achieve.

So, we: -

• Partner - We only change lives when we collaborate. We build valued relationships with donors. We work together with our service users and colleagues, volunteers and partners – and our dogs, of course – to deliver great outcomes. We support and develop each other.
• Lead-by-example - We can all be a guide. We take the lead and then hand it over, empowering people to make progress independently. We gain trust by having faith in others, and influence by example. We do what we say we will.
• Engage - We cannot change lives if we look on from the side-lines. We get involved, take ownership, and feel responsible for all we do, think and say. We celebrate wins big and small, and we hold ourselves and each other to account.

We use competency-based questioning within our recruitment processes to assess the extent to which candidates demonstrate these behaviours – in ways appropriate to this role – in how they are at work and generally as people.
Safeguarding
If the role does or may involve working with children, young people or vulnerable adults, or supervising those that do, we’ll also be assessing ‘safeguarding competencies’ as part of the process. These are:

• Appropriate motivation to work with vulnerable groups;
• Emotional awareness;
• Working within professional boundaries and self-awareness; and
• Ability to safeguard and promote the welfare of children, young people and adults and protect from harm.

Mobility
A flexible approach with a willingness to work outside of core hours and away from home when required.
Job Group (internal use only)
This role has been evaluated as a Lead Professional, please follow this link to view the salary band.

Job Types: Full-time, Permanent

Salary: £26,804.99-£41,689.01 per year

Benefits:

• Company pension
• Cycle to work scheme
• Employee discount
• Sick pay

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Reading: reliably commute or plan to relocate before starting work (required)

Work Location: Hybrid remote in Reading

Application deadline: 03/04/2023
Reference ID: 002592